E-bok, Engelska, 2015
Service Management and Marketing
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Beskrivning
- This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone.
- Describes the nature and scope of market-oriented management in service competition
- Takes a management approach and strategic focus
- Draws from a wide base of international research and provides numerous examples.
Produktinformation
- Utgivningsdatum: 2015-07-24
- Språk: Engelska
- Filformat: EPUB
- Kopieringsskydd: LCP
- ISBN: 9781119092841
- Förlag: Wiley
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