Christian Gronroos – författare
Visar alla böcker från författaren Christian Gronroos. Handla med fri frakt och snabb leverans.
3 produkter
Service Management and Marketing
Managing the Service Profit Logic
Häftad, 2016
826 kr
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Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service competition from the point of view of the service profit logic. It focuses on adopting service logic in the management of service firms as …
In Search of a New Logic for Marketing
Foundations of Contemporary Theory
Häftad, 2008
727 kr
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The book features 9 previously published journal articles written by Christian Gronroos between 1979 to date. Four of the articles will be on service marketing and four on relationship marketing, which emphasize his knowledge and expertise in the field of service, and relationship marketing during …
Service Management and Marketing
Managing the Service Profit Logic
E-bok, 2015
772 kr
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This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone. Describes the nature and scope of …
