Mark Schumann (Ridgefield, CT) is a principal and communication consultant at Towers Perrin, with a focus on organizational and human resource communications. He has also been Manager of Employee Communications for Frontier Airlines. He has also won 10 awards of excellence in employee communications from Business Insurance Magazine. He is a frequent author of articles for leading corporate communication publications including IABC's Communication World and a well-recognized speaker on organizational communication issues. He holds an MA from the University of Denver and a BA from Austin College. He works in both Dallas, TX and Stamford, CT.Libby Sartain (Bastrop, TX) was most recently Senior VP of Human Resources and Chief People at Yahoo!, Inc. Prior to joining Yahoo! in 2001, Sartain was Vice President of People at Southwest Airlines, where she led all human resources functions. She also played a key role in developing an employment brand strategy which helped double employee growth in six years and fostered the company reputation as a leading employer of choice. She also served as chairman of the Society for Human Resource Management (SHRM) in 2001 and was named fellow of the National Academy of Human Resources in 1998. She is author of HR from the Heart (AMACOM), co-editor of On Staffing (Wiley). She earned degrees from the University of North Texas (MBA) and Southern Methodist University (BBA).

• IntroductionPart One: Get RealEssential One: Wake UpEssential Two: Look AheadPart Two: Get to WorkEssential Three: CreateEssential Four: SegmentEssential Five: ImplementPart Three: Get PreparedEssential Six: SustainEssential Seven: SurvivePart Four: What It Means to YouBuild a Talent Brand LegacyNotesAcknowledgmentsIndexAbout the Authors

Mark Schumann (Ridgefield, CT) is a principal and communication consultant at Towers Perrin, with a focus on organizational and human resource communications. He has also been Manager of Employee Communications for Frontier Airlines. He has also won 10 awards of excellence in employee communications from Business Insurance Magazine. He is a frequent author of articles for leading corporate communication publications including IABC's Communication World and a well-recognized speaker on organizational communication issues. He holds an MA from the University of Denver and a BA from Austin College. He works in both Dallas, TX and Stamford, CT.Libby Sartain (Bastrop, TX) was most recently Senior VP of Human Resources and Chief People at Yahoo!, Inc. Prior to joining Yahoo! in 2001, Sartain was Vice President of People at Southwest Airlines, where she led all human resources functions. She also played a key role in developing an employment brand strategy which helped double employee growth in six years and fostered the company reputation as a leading employer of choice. She also served as chairman of the Society for Human Resource Management (SHRM) in 2001 and was named fellow of the National Academy of Human Resources in 1998. She is author of HR from the Heart (AMACOM), co-editor of On Staffing (Wiley). She earned degrees from the University of North Texas (MBA) and Southern Methodist University (BBA).

• IntroductionPart One: Get RealEssential One: Wake UpEssential Two: Look AheadPart Two: Get to WorkEssential Three: CreateEssential Four: SegmentEssential Five: ImplementPart Three: Get PreparedEssential Six: SustainEssential Seven: SurvivePart Four: What It Means to YouBuild a Talent Brand LegacyNotesAcknowledgmentsIndexAbout the Authors

Mark Schumann (Ridgefield, CT) is a principal and communication consultant at Towers Perrin, with a focus on organizational and human resource communications. He has also been Manager of Employee Communications for Frontier Airlines. He has also won 10 awards of excellence in employee communications from Business Insurance Magazine. He is a frequent author of articles for leading corporate communication publications including IABC's Communication World and a well-recognized speaker on organizational communication issues. He holds an MA from the University of Denver and a BA from Austin College. He works in both Dallas, TX and Stamford, CT.Libby Sartain (Bastrop, TX) was most recently Senior VP of Human Resources and Chief People at Yahoo!, Inc. Prior to joining Yahoo! in 2001, Sartain was Vice President of People at Southwest Airlines, where she led all human resources functions. She also played a key role in developing an employment brand strategy which helped double employee growth in six years and fostered the company reputation as a leading employer of choice. She also served as chairman of the Society for Human Resource Management (SHRM) in 2001 and was named fellow of the National Academy of Human Resources in 1998. She is author of HR from the Heart (AMACOM), co-editor of On Staffing (Wiley). She earned degrees from the University of North Texas (MBA) and Southern Methodist University (BBA).

• IntroductionPart One: Get RealEssential One: Wake UpEssential Two: Look AheadPart Two: Get to WorkEssential Three: CreateEssential Four: SegmentEssential Five: ImplementPart Three: Get PreparedEssential Six: SustainEssential Seven: SurvivePart Four: What It Means to YouBuild a Talent Brand LegacyNotesAcknowledgmentsIndexAbout the Authors