JOHN SWEENEY is the co-owner and executive producer of the Brave New Workshop, America’s oldest satirical comedy theatre. He uses his 20+ years of improvisational performance, speaking and training to influence human behavior and to create simple but groundbreaking tools that have ignited cultures of innovative behavior within such companies as Microsoft, PWC, General Mills, and UnitedHealth Group.ELENA IMARETSKA is vice president of New Products, Partnerships, and Sustainability for the corporate speaking and training business of the Brave New Workshop. She is the architect of the learning model and core curriculum of the organization’s offerings and has spent the past 8 years optimizing the business application of the improvisational approach to innovating, collaborating, and leading.

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• Preface viiAcknowledgments xi1 Behavioral Innovation: Remembering the Human 12 The Brave New Workshop: A Journey of Fear and Discovery 113 The Mindset of Discovery: Improvisational Roots 234 The Art of Practice 315 The Mindset of Fear 416 The Anatomy of the Mindset of Discovery 577 Building Your Innovation Fitness Plan 778 Listening 939 Deferring Judgment 10910 Declaring 11911 Reframing 13912 Jumping In 15313 The Desire for Change 177References 187Index 191

JOHN SWEENEY is the co-owner and executive producer of the Brave New Workshop, America’s oldest satirical comedy theatre. He uses his 20+ years of improvisational performance, speaking and training to influence human behavior and to create simple but groundbreaking tools that have ignited cultures of innovative behavior within such companies as Microsoft, PWC, General Mills, and UnitedHealth Group.ELENA IMARETSKA is vice president of New Products, Partnerships, and Sustainability for the corporate speaking and training business of the Brave New Workshop. She is the architect of the learning model and core curriculum of the organization’s offerings and has spent the past 8 years optimizing the business application of the improvisational approach to innovating, collaborating, and leading.

Select Guide Rating

• Preface viiAcknowledgments xi1 Behavioral Innovation: Remembering the Human 12 The Brave New Workshop: A Journey of Fear and Discovery 113 The Mindset of Discovery: Improvisational Roots 234 The Art of Practice 315 The Mindset of Fear 416 The Anatomy of the Mindset of Discovery 577 Building Your Innovation Fitness Plan 778 Listening 939 Deferring Judgment 10910 Declaring 11911 Reframing 13912 Jumping In 15313 The Desire for Change 177References 187Index 191