Systematically Working with Multimodal Data

Sigrid Norris is Professor of Multimodal (Inter)action and Director of the AUT Multimodal Research Centre at Auckland University of Technology, New Zealand.  She is editor of the international journal Multimodal Communication and author of Analyzing Multimodal Interaction (2004) and Identity in (Inter)action: Introducing Multimodal (Inter)action Analysis (2011).

“In this volume, the author outlines a well-structured step-by-step guide that aims to help researchers from different fields and at different levels engage with the multimodal analysis of video data in a systematic, reliable way.” – Iperstoria, Issue 15 – Spring/Summer 2020 (423-427)

• List of Figures xviList of Tables xixAcknowledgments xxiAbout the Companion Website xxiiiChapter 1 Introduction 11.0 Introduction to the Book 31.1 Brief Introduction to Multimodal Discourse Analysis 19Chapter 2 Background 252.0 Philosophical and Theoretical Background 272.1 Development of Scollon’s Philosophical Thought 50Chapter 3 Systematically Working with Multimodal Data Phase I 613.0 Phase I: Data Collection 633.1 Systematically Working with Small Data Sets/Data Pieces: Phase I Data Collection 863.2 Systematically Working with Medium‐Sized Data Sets: Phase I Data Collection 933.3 Systematically Working with Large Data Sets: Phase I Data Collection 106Chapter 4 Systematically Working with Multimodal Data Phase II 1174.0 Phase II: Delineating the Data 1194.1 Systematically Working with Small Data Sets/Data Pieces: Phase II Delineating the Data 1294.2 Systematically Working with Medium‐Sized Data Sets: Phase II Delineating the Data 1374.3 Systematically Working with Large Data Sets: Phase II Delineating the Data 148Chapter 5 Systematically Working with Multimodal Data: Phase III 1595.0 Phase III: Selecting Data Pieces for Micro Analysis 1615.1 Systematically Working with Small Data Sets/Data Pieces: Phase III Selecting Data Pieces for Micro Analysis 1705.2 Systematically Working with Medium‐Sized Data Sets: Phase III Selecting Data Pieces for Micro Analysis 1785.3 Systematically Working with Large Data Sets: Phase III Selecting Data Pieces for Micro Analysis 187Chapter 6 Systematically Working with Multimodal Data Phase IV 1976 Phase IV: Transcribing Data Using Multimodal Transcription Conventions 199Chapter 7 Systematically Working with Multimodal Data Phase V 2337 Phase V: Using Analytical Tools 235Chapter 8 Systematically Working with Multimodal Data: Guides for Instructors 2678 A Quick Guide for Instructors 269References 277Index 296