Bokus
Vishal K. Gupta - Small Business, Häftad

Häftad, Engelska, 2021

Small Business

Av Vishal K. Gupta

1217 kr

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Beskrivning
Small Business: Creating Value Through Entrepreneurship offers a balanced approach to the core concepts of starting, managing, and working in a small business. An ideal textbook for undergraduate courses in small business management and entrepreneurship, the book offers a student-friendly pedagogical framework that blends foundational research on small business with the real-world practice of business ownership. Relevant examples are provided throughout the text, bringing key concepts to life while providing a realistic view of what it takes to create a successful and sustainable small business.Organized into five streamlined sections—a small business overview, paths to small business ownership, financial and legal issues, ways to grow a small business, and discussion of the “Entrepreneur’s Dilemma”—the text offers a diverse range of relatable examples drawn from both actual businesses and from depictions of entrepreneurship in popular media. Each clear and accessible chapter features discussion questions, mini-case studies, further reading lists, and color visual displays designed to enhance the learning experience and strengthen student engagement and comprehension.
Produktinformation
  • Utgivningsdatum: 2021-07-14
  • Mått: 216 x 274 x 20 mm
  • Vikt: 953 g
  • Format: Häftad
  • Språk: Engelska
  • Antal sidor: 464
  • Förlag: John Wiley & Sons Inc
  • ISBN: 9781119591771
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