Decisively Digital

From Creating a Culture to Designing Strategy

AvAlexander Loth

Häftad, Engelska, 2021

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Beskrivning

Discover how to survive and thrive in an increasingly digital world Digital strategy should consist of more than just updating your business’ desktop computers and buying the newest smartphones for your employees. It requires the reimagining of existing business processes and the implementation of the latest technologies into current business activity to enable new capabilities for your firm. In Decisively Digital: From Creating a Culture to Designing Strategy, digital strategy advisor and author Alexander Loth leverages his extensive experience working with Microsoft, CERN, and SAP to deliver a robust and accessible exploration of what it takes for a company to unlock the potential of new digital technologies. You’ll discover how to: Utilize new technologies to establish a digital culture and realize the benefits of modern work for your employees Unleash the abilities that come with processing big data and taking advantage of data democracy, analytics, and cloud computing Implement artificial intelligence, blockchain, process automation, and IoT in a way that goes beyond the hype and delivers real business results Packed with interviews with industry leaders and real-world customer examples, Decisively Digital is ideal for CIOs, CDOs, and other executives and professionals who need to know how technology can improve their businesses and power results today and tomorrow.

Produktinformation

Utgivningsdatum:2021-07-29
Mått:152 x 224 x 23 mm
Vikt:499 g
Format:Häftad
Språk:Engelska
Antal sidor:400
Förlag:John Wiley & Sons Inc
ISBN:9781119737285

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Företagsekonomi inom Ekonomi och Ledarskap

Mer om författaren

ALEXANDER LOTH is a digital strategist with a background in computational nuclear research, executive advisor at Microsoft, and co-founder of the fintech advisory Futura Analytics. For more than 12 years, he has advised leading companies undergoing digital transformation. Alexander has an MBA from the Frankfurt School of Finance & Management, where he is also lecturer on the subject of the Digital Society.

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Innehållsförteckning

About the Author ivAcknowledgments vForeword by Bernard Marr xiIntroduction xiiiPart I: Digital Strategy 1Chapter 1: Introduction to Digital Strategy 3Strategic Topics 4Culture 5Collaborative Culture 6Data-Driven Decision-Making 6Citizen Data Science 7Maker Culture 7Impact 8Digital Capabilities 9Completing Your Digital Strategy Big Picture 10Impact Venn 11Digital Maturity and Organizational Readiness 12Digital Maturity Assessment 13Endnotes 16Part II: Digital Culture and Modern Work 19Chapter 2: Elissa Fink: How to Charge a Brand with Culture 21Key Takeaways 31Endnotes 31Chapter 3: Patrick Kirchgäßner: Making Invaluable Pools of Information Accessible and Searchable 33Key Takeaways 40Chapter 4: Edna Conway: Protecting the Modern Workplace from Cyber Threats and Compliance Risks 41Key Takeaways 48Endnotes 48Chapter 5: Florian Ramseger: The Future of the Digital Society 49Key Takeaways 71Endnotes 71Chapter 6: Corporate Social Network to Drive Collaborative Culture as Key Enabler for Modern Work 73Best-of-Breed vs. Best-of-Suite 74Corporate Social Network 74Following the Collaboration Framework 75Driving Adoption 76Key Takeaways 77Endnotes 77Part III: Data Democracy and Analytics 79Chapter 7: Yilian Villanueva Martinez: Visual Analytics as Strategic Asset 81Key Takeaways 89Chapter 8: Jordan Morrow: Bringing Data Literacy to the World 91Key Takeaways 100Chapter 9: Lee Feinberg: Turn Data Visualization and Data Literacy into Strategic Functions 103Key Takeaways 113Endnote 114Chapter 10: Sarah Burnett: Fostering a Data-Driven Culture at a Large Global Financial Organization 115Key Takeaways 122Part IV: Big Data Processing and Cloud Computing 123Chapter 11: Mark Kromer: Leveraging Big Data Analytics and Cloud Platforms for the Next-Generation Data Strategy 125Key Takeaways 135Chapter 12: Dr. Henna A. Karna: Racing to Last Place — The Criticality of an End-to-End Data Strategy 137Key Takeaways 153Chapter 13: Mohamed Abdel Hadi: The Future of Data-Driven Business 155Key Takeaways 164Endnote 164Chapter 14: Tatyana Yakushev: Data Visualizations and Cloud-Powered AI as Strategic Assets for Next-en Analytics 165Key Takeaways 177Endnotes 177Chapter 15: Kerem Tomak: Designing a Digital Strategy for the Financial Sector 179Key Takeaways 188Endnotes 188Chapter 16: Christy Marble: Connecting the Dots Across the Customer Lifecycle 191Key Takeaways 208Endnotes 209Chapter 17: Data Strategy as an Essential Component of the Digital Transformation Journey 211Three Elements of a Data Strategy 212Big Data 213Analytics 213Decision-Support Tools 215Result 215Chief Digital Officer as Key Driver of the Data Strategy 216Key Takeaways 216Endnotes 217Part V: Artificial Intelligence 219Chapter 18: Bora Beran: Vast Amounts of Data Are Key for AI and Automation 221Key Takeaways 232Endnotes 233Chapter 19: Andreas Kopp: Responsible AI in Practice 235Key Takeaways 253Endnotes 253Chapter 20: Cameron Turner: Understanding the Future with Explainable AI 255Key Takeaways 266Chapter 21: Patrick Glauner: Everyone Needs to Acquire Some Understanding of What AI Is 267Key Takeaways 280Endnotes 281Chapter 22: Vladimir Alexeev: Natural Language Processing and the Human Factory Empathy 283Key Takeaways 292Endnotes 293Part VI: Process Automation, Blockchain, and The Internet of Things (IOT) 295Chapter 23: Derek Roos: Fully Leveraging Your Human Capital 297Key Takeaways 305Chapter 24: André Rabold: How Digital Culture and IoT Disrupt Our Future 307Key Takeaways 320Endnote 320Chapter 25: Ian Choo: The Distributed Ledger Revolution 321Key Takeaways 333Endnote 334Chapter 26: Sofie Blakstad: Blockchain as a Critical Enabler Toward the Ecosystem Economy 335Key Takeaways 354Endnotes 355Chapter 27: Sven Sommerfeld: Robotic Process Automation (RPA) and Hyper Automation Transform Today’s Business 357Key Takeaways 367Endnote 367Appendix: Reciprocity: Answering Some of My Own Questions 369In 10 Years, What Do I Think Our Work Will Look Like? 370What Are My Favorite Apps, Tools, or Software That I Can’t Live Without? 371Do I Have a Smart Productivity Hack or Work-Related Shortcut? 372What Is the Best Advice I Have Ever Received? 373Key Takeaways 373Endnotes 374Index 375