BOLA SOKUNBI is a Certified Financial Education Instructor, author, influencer, and finance expert. She’s also the CEO and founder of Clever Girl Finance, a platform that educates and empowers women to achieve their own financial independence and freedom.

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• About the Author 2Acknowledgments 4It’s Time to Make Your Side Hustle Dreams a Reality! 8How to Use This Book 11CHAPTER 1: Getting Prepared to Win 13Challenging the Fear That Holds You Back 15Get Prepared to Build a Successful Business 21My Side Hustle Business Story 29What Not to Expect from Your Side Hustle 38Meet Camilla Banks 43CHAPTER 2: Laying Out Your Business Idea 48What’s It Gonna Be? Brainstorming Your Business Ideas 50Doing Your Research: Google Is Your Friend 57Establishing Your Business Vision and Mission 61Meet Vickii Onabolu 65CHAPTER 3: Your Business Plan 70Creating a Business Plan That Makes Sense to You 72What Legal Structure Do You Need? 79Who Is Your Business for, and Why Should They Buy from You? 89Defining Your Products and Services 97Assessing Your Competition 101Meet Tiwa Lawrence 107CHAPTER 4: Building Your Brand and Marketing Your Business 115Developing the Look and Feel of Your Brand 117Creating a Marketable Brand Story 129Your Online Presence and Content Strategy 133Your Marketing Strategy and Leveling Up Your Game 148Meet Kalyn Johnson Chandler 156CHAPTER 5: Business Finances—Let’s Talk Money! 162Laying Out Your Startup Costs and Operating Expenses 164Your Business Budget: An Essential Part of Your Business Success 174Analyzing Your Business Finances: Breaking Even, Profit, and Loss 186Pricing Your Products and Services 193Money Mistakes to Avoid while Building Wealth with Your Side Hustle 200Meet Sahirenys Pierce 210CHAPTER 6: In It to Win It! 215Leveraging Metrics in Your Business 217Managing Your Time: Tips and Tools to Help 225Who Do You Need on Your Team? 231Meet Emilie Aries 238CHAPTER 7: Plan for Growth 243Staying Consistent and Persevering through Seasons 245Prioritizing Self-Care 250Meet Ebony Ruffin 253In Closing 258

BOLA SOKUNBI is a Certified Financial Education Instructor, author, influencer, and finance expert. She’s also the CEO and founder of Clever Girl Finance, a platform that educates and empowers women to achieve their own financial independence and freedom.

Select Guide Rating

• About the Author 2Acknowledgments 4It’s Time to Make Your Side Hustle Dreams a Reality! 8How to Use This Book 11CHAPTER 1: Getting Prepared to Win 13Challenging the Fear That Holds You Back 15Get Prepared to Build a Successful Business 21My Side Hustle Business Story 29What Not to Expect from Your Side Hustle 38Meet Camilla Banks 43CHAPTER 2: Laying Out Your Business Idea 48What’s It Gonna Be? Brainstorming Your Business Ideas 50Doing Your Research: Google Is Your Friend 57Establishing Your Business Vision and Mission 61Meet Vickii Onabolu 65CHAPTER 3: Your Business Plan 70Creating a Business Plan That Makes Sense to You 72What Legal Structure Do You Need? 79Who Is Your Business for, and Why Should They Buy from You? 89Defining Your Products and Services 97Assessing Your Competition 101Meet Tiwa Lawrence 107CHAPTER 4: Building Your Brand and Marketing Your Business 115Developing the Look and Feel of Your Brand 117Creating a Marketable Brand Story 129Your Online Presence and Content Strategy 133Your Marketing Strategy and Leveling Up Your Game 148Meet Kalyn Johnson Chandler 156CHAPTER 5: Business Finances—Let’s Talk Money! 162Laying Out Your Startup Costs and Operating Expenses 164Your Business Budget: An Essential Part of Your Business Success 174Analyzing Your Business Finances: Breaking Even, Profit, and Loss 186Pricing Your Products and Services 193Money Mistakes to Avoid while Building Wealth with Your Side Hustle 200Meet Sahirenys Pierce 210CHAPTER 6: In It to Win It! 215Leveraging Metrics in Your Business 217Managing Your Time: Tips and Tools to Help 225Who Do You Need on Your Team? 231Meet Emilie Aries 238CHAPTER 7: Plan for Growth 243Staying Consistent and Persevering through Seasons 245Prioritizing Self-Care 250Meet Ebony Ruffin 253In Closing 258

BOLA SOKUNBI is a Certified Financial Education Instructor, author, influencer, and finance expert. She’s also the CEO and founder of Clever Girl Finance, a platform that educates and empowers women to achieve their own financial independence and freedom.

Select Guide Rating

• About the Author 2Acknowledgments 4It’s Time to Make Your Side Hustle Dreams a Reality! 8How to Use This Book 11CHAPTER 1: Getting Prepared to Win 13Challenging the Fear That Holds You Back 15Get Prepared to Build a Successful Business 21My Side Hustle Business Story 29What Not to Expect from Your Side Hustle 38Meet Camilla Banks 43CHAPTER 2: Laying Out Your Business Idea 48What’s It Gonna Be? Brainstorming Your Business Ideas 50Doing Your Research: Google Is Your Friend 57Establishing Your Business Vision and Mission 61Meet Vickii Onabolu 65CHAPTER 3: Your Business Plan 70Creating a Business Plan That Makes Sense to You 72What Legal Structure Do You Need? 79Who Is Your Business for, and Why Should They Buy from You? 89Defining Your Products and Services 97Assessing Your Competition 101Meet Tiwa Lawrence 107CHAPTER 4: Building Your Brand and Marketing Your Business 115Developing the Look and Feel of Your Brand 117Creating a Marketable Brand Story 129Your Online Presence and Content Strategy 133Your Marketing Strategy and Leveling Up Your Game 148Meet Kalyn Johnson Chandler 156CHAPTER 5: Business Finances—Let’s Talk Money! 162Laying Out Your Startup Costs and Operating Expenses 164Your Business Budget: An Essential Part of Your Business Success 174Analyzing Your Business Finances: Breaking Even, Profit, and Loss 186Pricing Your Products and Services 193Money Mistakes to Avoid while Building Wealth with Your Side Hustle 200Meet Sahirenys Pierce 210CHAPTER 6: In It to Win It! 215Leveraging Metrics in Your Business 217Managing Your Time: Tips and Tools to Help 225Who Do You Need on Your Team? 231Meet Emilie Aries 238CHAPTER 7: Plan for Growth 243Staying Consistent and Persevering through Seasons 245Prioritizing Self-Care 250Meet Ebony Ruffin 253In Closing 258