Extra Credit!

LaNesha Tabb is the content creator behind Education With An Apron, where she creates fresh and innovative teaching resources. Find her online at laneshatabb.com and on Instagram as @apron_education. Naomi O’Brien is an educator who shares culturally responsive teaching practices through conferences, educational resources, and social media. Find her online at readlikearockstarteaching.com and on Instagram as @readlikearockstarteaching.

• Introduction: What’s Your Thing? ixChapter 1: The Role of Social Media: The New Networking 1Taking “scary” terms like marketing and branding and making it super-simple. You can do it.Social Media and Success 6Growing a Following 7Learning from Others 8Making Connections and Networking 9Expanding a Hobby into a Full-Blown Business 11Our Journeys in Social Media 12Naomi’s Journey 12LaNesha’s Journey 15The Pros and Cons of Social Media 19The Pros 19The Cons 20Tips for Getting Started 20Chapter 2: Designing and Selling “Merch” 23How to use your creative skills to design merchandise like T-shirts, mugs, notebooks, and so on—without ever touching it!Our Journeys Designing and Selling Merch 29Naomi’s Merch Journey 29LaNesha’s Merch Journey 34Some Logistics 39Print-on-Demand 39Dropshipping 40The Pros and Cons of Designing and Selling Merch 42The Pros 42The Cons 42Tips for Getting Started 43Chapter 3: Creating and Selling Resources 45Using what you are probably already doing to create resources for other educators.Shifting Your Mindset 46Our Creative Processes 52Naomi’s Process 54LaNesha’s Process 56Creating Resources 101: Planning Your Process 59Creating Resources 201: Pricing and Marketing Your Creations 61The Pros and Cons of Creating and Selling Resources 63The Pros 63The Cons 64Dreaming Up Your Creations 66Tips for Getting Started 68Chapter 4: Online Learning: Developing Courses, Memberships, and Teaching Sessions 71Hosting online (or in-person) summits, hosting your own conferences and live trainings— on your own or with a group.Online Courses 73Designing Your Course 75Crafting Your Slides 78Branding Your Course 80Spreading the Word 81Marketing Your Course 82Pricing Your Course 86The Pros and Cons of Online Courses 87Course Memberships 87Live and Prerecorded Teaching 90LaNesha’s Live Camp 90Naomi’s Prerecorded Camp 93Tips for Getting Started 95Chapter 5: Virtual Services 97Using your talents (or habits—like social media scrolling) to do things like taking photos, social media marketing, organizing, and writing/ ghostwriting for others scaling their own business.Tutoring or Teaching Virtual Summer School 99The Pros and Cons of Tutoring or Teaching Virtual Summer School 101Offering Virtual Services 102LaNesha’s Virtual Services Journey 104Naomi’s Virtual Services Journey 106The Pros and Cons of Virtual Services 109Tips for Getting Started 109Chapter 6: Becoming an Author 111Teachers read hundreds and hundreds of books—professional books and picture books. Share your knowledge or your idea in book format via one of multiple publishing avenues.Ebook Publishing 116The Pros of Ebook Publishing 116The Cons of Ebook Publishing 117Self-Publishing 118LaNesha’s Self-Publishing Journey 118The Pros of Self-Publishing 122The Cons of Self-Publishing 122Hybrid Publishing 122The Pros of Hybrid Publishing 126The Cons of Hybrid Publishing 126Educational Publishing 127Naomi’s Journey in Educational Publishing 129The Pros of Educational Publishing 132The Cons of Educational Publishing 132Traditional Book Publishing 132The Pros of Traditional Book Publishing 134The Cons of Traditional Book Publishing 134Tips for Getting Started 136Chapter 7: Public Speaking 137Take your “show” on the road! Using your expertise to speak to educators at conferences, summits, and professional development opportunities.Our Journeys with Public Speaking 140Naomi’s Journey 140LaNesha’s Journey 141Conferences 147The Pros of Speaking at Conferences 149The Cons of Speaking at Conferences 149School PD Sessions 150The Pros of Speaking at School PD Sessions 150The Cons of Speaking at School PD Sessions 151Making Your Own Platform 151The Pros of Making Your Own Platform 152The Cons of Making Your Own Platform 152Free PD via Online Platforms 153The Pros of Free PD via Online Platforms 153The Cons of Free PD via Online Platforms 153Tips for Getting Started 154Chapter 8: Passion Projects 155Turning your extracurricular passions into a business.Passion Alert: Adorable Accessories 156Passion Alert: Teacher Tees 158Passion Alert: Stickers 159Passion Alert: Self-Care for Educators 160Passion Alert: Interior Design 162Passion Alert: Music 163Passion Alert: Fashion 165Passion Alert: Teacher Bling 166Passion Alert: Storytelling and Relationships 168Passion Alert: Empowering and Inspiring Educators 170Tips for Getting Started 172Chapter 9: Exit Ticket 173Unsure Where to Start? 175LaNesha’s Advice 175Naomi’s Advice 177Too Much Work for Too Little Money? 177LaNesha’s Advice 178Naomi’s Advice 179Want to Jump Into 10 Ideas at Once and Just Can’t Decide? 180LaNesha’s Advice 180Naomi’s Advice 180Don’t Have the Time? 181LaNesha’s Advice 182Naomi’s Advice 183Afraid to Put Yourself Out There? 184LaNesha’s Advice 184Naomi’s Advice 185Ready to Start Right Now? 185LaNesha’s Advice 185Naomi’s Advice 186Index 187