Fundraising For Dummies

AvBeverly A. Browning

Häftad, Engelska, 2022

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Beskrivning

Follow the mission and the money, even when it takes you online Fundraising For Dummies is your guiding light and saving grace as you prepare and implement a fundraising plan. This updated edition will help you succeed at fundraising in the age of social media saturation. You’ll discover how to post, what to include, and where to interact to get the biggest return on your investment of time. And, as always, this trusted resource covers all the basics of being a fundraiser, soliciting the money an organization needs, and pitching the case statement for your organization. Use real-life examples to take your own fundraising skills to the next level and follow step-by-step processes for success in online fundraising. Learn what’s involved in the role of a nonprofit fundraiserDiscover sources of funding for your organization—and learn how to secure that fundingUse the latest online fundraising tools and social media techniques to reach out to audiencesMake fundraising easy with examples and templates for donor letters and beyondFundraisers (including board members, volunteers, and staff members) in any nonprofit organization will love this easy-to-follow advice on getting creative about donations.

Produktinformation

Utgivningsdatum:2022-12-05
Mått:185 x 234 x 28 mm
Vikt:522 g
Format:Häftad
Språk:Engelska
Antal sidor:384
Upplaga:4
Förlag:John Wiley & Sons Inc
ISBN:9781119912750

Utforska kategorier

Finansiering inom Ekonomi och Ledarskap

Mer om författaren

Dr. Beverly A. Browning, MPA, DBA, is the author of 47 grant-related publications, including seven editions of Grant Writing For Dummies. She holds degrees in organizational development, public administration, and business administration. Dr. Bev is a grant writing course developer and online facilitator for Ed2Go.com.

Innehållsförteckning

Introduction 1Part 1: Getting Started with Fundraising 5Chapter 1: Fundraising Continuously During Economic Fluctuations 7Chapter 2: Embracing Fundraising with a Passion 21Chapter 3: All About Attitude: Fundraising Issues and Ethics 33Chapter 4: Winning with Words: Your Case Statement 45Chapter 5: Organizing Your Cheerleaders: Board Members and Volunteers 63Chapter 6: Creating a Fundraising Plan 81Part 2: Identifying Potential Donors and Rallying for Their Support 99Chapter 7: Mining for Donors 101Chapter 8: Meeting Your Donor with Grace and Grit 115Chapter 9: Cultivating Major Givers 127Chapter 10: Making the Major Gift Ask 139Chapter 11: Writing Winning Grant Proposals to Reach Your Fundraising Goal 155Part 3: Sharing the Organization’s Story and Building Its Brand 175Chapter 12: Connecting for Potential Donor Awareness: Sharing Your Story 177Chapter 13: Projecting Your Organization’s Image in the Media 191Chapter 14: Social Media Networking to Build Potential Donor Awareness 205Chapter 15: Perfecting Electronic Communications 217Chapter 16: Ramping Up Your Website 229Chapter 17: Spotlighting Your Brand Online 241Part 4: Engaging Donors with the Right Campaigns 253Chapter 18: Organizing, Implementing, and Celebrating Your Annual Fund 255Chapter 19: Planning a Successful Special Event 271Chapter 20: Asking for the Big Bucks: The Capital Campaign 283Chapter 21: Securing the Big Three: Major Gifts, Planned Gifts, and Challenge Grants 297Chapter 22: Tapping into Corporate Givers 317Chapter 23: Building and Growing an Endowment 327Part 5: The Part of Tens 335Chapter 24: Ten Fundraising Resources for New Nonprofit Organizations 337Chapter 25: Ten Snippets of Powerful Fundraising Communications 347Index 353