Dr. Beverly A. Browning, MPA, DBA, is the author of 47 grant-related publications, including seven editions of Grant Writing For Dummies. She holds degrees in organizational development, public administration, and busi­ness administration. Dr. Bev is a grant writing course developer and online facilitator for Ed2Go.com.

• Introduction 1Part 1: Getting Started with Fundraising 5Chapter 1: Fundraising Continuously During Economic Fluctuations 7Chapter 2: Embracing Fundraising with a Passion 21Chapter 3: All About Attitude: Fundraising Issues and Ethics 33Chapter 4: Winning with Words: Your Case Statement 45Chapter 5: Organizing Your Cheerleaders: Board Members and Volunteers 63Chapter 6: Creating a Fundraising Plan 81Part 2: Identifying Potential Donors and Rallying for Their Support 99Chapter 7: Mining for Donors 101Chapter 8: Meeting Your Donor with Grace and Grit 115Chapter 9: Cultivating Major Givers 127Chapter 10: Making the Major Gift Ask 139Chapter 11: Writing Winning Grant Proposals to Reach Your Fundraising Goal 155Part 3: Sharing the Organization’s Story and Building Its Brand 175Chapter 12: Connecting for Potential Donor Awareness: Sharing Your Story 177Chapter 13: Projecting Your Organization’s Image in the Media 191Chapter 14: Social Media Networking to Build Potential Donor Awareness 205Chapter 15: Perfecting Electronic Communications 217Chapter 16: Ramping Up Your Website 229Chapter 17: Spotlighting Your Brand Online 241Part 4: Engaging Donors with the Right Campaigns 253Chapter 18: Organizing, Implementing, and Celebrating Your Annual Fund 255Chapter 19: Planning a Successful Special Event 271Chapter 20: Asking for the Big Bucks: The Capital Campaign 283Chapter 21: Securing the Big Three: Major Gifts, Planned Gifts, and Challenge Grants 297Chapter 22: Tapping into Corporate Givers 317Chapter 23: Building and Growing an Endowment 327Part 5: The Part of Tens 335Chapter 24: Ten Fundraising Resources for New Nonprofit Organizations 337Chapter 25: Ten Snippets of Powerful Fundraising Communications 347Index 353

Dr. Beverly A. Browning, MPA, DBA, is the author of 47 grant-related publications, including seven editions of Grant Writing For Dummies. She holds degrees in organizational development, public administration, and busi­ness administration. Dr. Bev is a grant writing course developer and online facilitator for Ed2Go.com.

• Introduction 1Part 1: Getting Started with Fundraising 5Chapter 1: Fundraising Continuously During Economic Fluctuations 7Chapter 2: Embracing Fundraising with a Passion 21Chapter 3: All About Attitude: Fundraising Issues and Ethics 33Chapter 4: Winning with Words: Your Case Statement 45Chapter 5: Organizing Your Cheerleaders: Board Members and Volunteers 63Chapter 6: Creating a Fundraising Plan 81Part 2: Identifying Potential Donors and Rallying for Their Support 99Chapter 7: Mining for Donors 101Chapter 8: Meeting Your Donor with Grace and Grit 115Chapter 9: Cultivating Major Givers 127Chapter 10: Making the Major Gift Ask 139Chapter 11: Writing Winning Grant Proposals to Reach Your Fundraising Goal 155Part 3: Sharing the Organization’s Story and Building Its Brand 175Chapter 12: Connecting for Potential Donor Awareness: Sharing Your Story 177Chapter 13: Projecting Your Organization’s Image in the Media 191Chapter 14: Social Media Networking to Build Potential Donor Awareness 205Chapter 15: Perfecting Electronic Communications 217Chapter 16: Ramping Up Your Website 229Chapter 17: Spotlighting Your Brand Online 241Part 4: Engaging Donors with the Right Campaigns 253Chapter 18: Organizing, Implementing, and Celebrating Your Annual Fund 255Chapter 19: Planning a Successful Special Event 271Chapter 20: Asking for the Big Bucks: The Capital Campaign 283Chapter 21: Securing the Big Three: Major Gifts, Planned Gifts, and Challenge Grants 297Chapter 22: Tapping into Corporate Givers 317Chapter 23: Building and Growing an Endowment 327Part 5: The Part of Tens 335Chapter 24: Ten Fundraising Resources for New Nonprofit Organizations 337Chapter 25: Ten Snippets of Powerful Fundraising Communications 347Index 353

Dr. Beverly A. Browning, MPA, DBA, is the author of 47 grant-related publications, including seven editions of Grant Writing For Dummies. She holds degrees in organizational development, public administration, and busi­ness administration. Dr. Bev is a grant writing course developer and online facilitator for Ed2Go.com.

• Introduction 1Part 1: Getting Started with Fundraising 5Chapter 1: Fundraising Continuously During Economic Fluctuations 7Chapter 2: Embracing Fundraising with a Passion 21Chapter 3: All About Attitude: Fundraising Issues and Ethics 33Chapter 4: Winning with Words: Your Case Statement 45Chapter 5: Organizing Your Cheerleaders: Board Members and Volunteers 63Chapter 6: Creating a Fundraising Plan 81Part 2: Identifying Potential Donors and Rallying for Their Support 99Chapter 7: Mining for Donors 101Chapter 8: Meeting Your Donor with Grace and Grit 115Chapter 9: Cultivating Major Givers 127Chapter 10: Making the Major Gift Ask 139Chapter 11: Writing Winning Grant Proposals to Reach Your Fundraising Goal 155Part 3: Sharing the Organization’s Story and Building Its Brand 175Chapter 12: Connecting for Potential Donor Awareness: Sharing Your Story 177Chapter 13: Projecting Your Organization’s Image in the Media 191Chapter 14: Social Media Networking to Build Potential Donor Awareness 205Chapter 15: Perfecting Electronic Communications 217Chapter 16: Ramping Up Your Website 229Chapter 17: Spotlighting Your Brand Online 241Part 4: Engaging Donors with the Right Campaigns 253Chapter 18: Organizing, Implementing, and Celebrating Your Annual Fund 255Chapter 19: Planning a Successful Special Event 271Chapter 20: Asking for the Big Bucks: The Capital Campaign 283Chapter 21: Securing the Big Three: Major Gifts, Planned Gifts, and Challenge Grants 297Chapter 22: Tapping into Corporate Givers 317Chapter 23: Building and Growing an Endowment 327Part 5: The Part of Tens 335Chapter 24: Ten Fundraising Resources for New Nonprofit Organizations 337Chapter 25: Ten Snippets of Powerful Fundraising Communications 347Index 353