Just how risky is the movie industry? Is screenwriter William Goldman''s claim that "nobody knows anything" really true? Can a star and a big opening change a movie''s risks and return? Do studio executives really earn their huge paychecks? These and many other questions are answered in Hollywood Economics. The book uses powerful analytical models to

Just how risky is the movie industry? Is screenwriter William Goldman''s claim that "nobody knows anything" really true? Can a star and a big opening change a movie''s risks and return? Do studio executives really earn their huge paychecks? These and many other questions are answered in Hollywood Economics. The book uses powerful analytical models to

Just how risky is the movie industry? Is screenwriter William Goldman''s claim that "nobody knows anything" really true? Can a star and a big opening change a movie''s risks and return? Do studio executives really earn their huge paychecks? These and many other questions are answered in Hollywood Economics. The book uses powerful analytical models to