Dr. Brad Jackson is a Senior Lecturer with the School of Business and Public Management at Victoria University of Wellington in New Zealand and an Associate Professor of Continuing Education at the University of Calgary in Canada. He has presented his research to academic and business audiences throughout the world and has published articles in the Journal of Management Studies and the Journal of Applied Behavioural Sciences.

'This stunning book makes sense out of the enigma of Management Gurus..' - Educational Book Review 'Jackson offers insightful accounts of recent management history ... interesting and original critical readings for advanced students in management studies.' - Scandinavian Journal of Management

• 1. Introduction 2. The Management Guru and Management Fashion Phenomenon 3. Dramatist Rhetorical Cricitcism 4. Michael Hammer, James Champy and the Reengineering Movement 5. Stephen Covey and his Effectiveness Movement 6. Peter Senge and the Learning Organization 7. Discussion 8. Conclusion