Imagining Marketing

Art, Aesthetics and the Avant-Garde

AvAnthony Patterson,Stephen Brown

E-bok
Engelska, 2001

824 kr

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Beskrivning

Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination''s ''artistic'' connotations, which run counter to the ''scientific'' mindset that dominates marketing scholarship. Of late, however, an artistic ''turn'' has taken place in marketing research, and

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