E-bok, Engelska, 2006
Emotion and Reason in Consumer Behavior
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Beskrivning
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
Produktinformation
- Utgivningsdatum: 2006-08-14
- Språk: Engelska
- Filformat: EPUB
- Kopieringsskydd: LCP
- ISBN: 9781136406898
- Förlag: Taylor & Francis
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