Economics of the Audiovisual Industry: Financing TV, Film and Web

Mario La Torre is Professor of Banking and Finance at the University of Rome 'La Sapienza', Italy. He has been Director of the MA course in 'Film Art Management' at the University of Rome 'La Sapienza' and has held various positions in the audiovisual industry: he has been member of the Audiovisual Working Party at the European Commission, member of the Board of Directors of Cinecittà Holding and Councellor of the Italian Minister of Culture. He has been lawmaker of the Italian Tax Credit Law for the audiovisual industry. He is a member of the Board of Directors of Cinecittà Holding and Councellor of the Minister of Culture, and has played several other institutional roles in the industry. Mario La Torre is also member of the Taskforce on Social Impact Investments established by the G7 countries and member of the Board of the Italian National Body for Microcredit.

• This book is open access under a CC BY licence.   1. Introduction 2. Create Connection Between Audiovisual And Finance 2.1. Introduction 2.2. The Distance Between Audiovisual And Finance: The Concerns Of Audiovisual Firms 2.3. The Distance Between Audiovisual And Finance: The Concerns Of Financial Intermediaries 2.4. The Determinants For A Financial Development Of The Audiovisual Industry 3. Defining The Audiovisual Industry 3.1. Introduction 3.2. The Perimeter Of The Audiovisual Industry 3.3. The Audiovisual Products 4. Costs And Revenues Of Audiovisual Products 4.1. Introduction 4.2. Typologies Of Costs And Sources Of Revenues 4.3. Costs And Revenues Of TV Products 4.4. Costs And Revenues Of Cinema Products 4.5. Costs And Revenues Of Audiovisual Web Products 5. Price And Value Of Audiovisual Products 5.1. Introduction 5.2. A Theoretical Framework For Pricing 5.3. The Economics Of Pricing 5.4. Demand And Pricing 5.5. Competition And Pricing 5.6. Structure And Level Of Price 5.7. Pricing Models 6. The Value Of Audiovisual Firms 6.1. Introduction 6.2. Evaluating A Firm: Which Methodology For The Audiovisual Industry? 6.3. Evaluating A Library Of Audiovisual Products 7. The Financial Model Of The Audiovisual Industry 7.1. Introduction 7.2. Broadcasters Negotiating TV Copyrights In The Domestic Market 7.3. Broadcasters Negotiating TV Copyrights In The International Market 7.4. The Economic Reasons For Using Intermediaries In International Television Markets 7.5. The Financial Model Inside The Film Market 7.6. The Financial Model Of The Audiovisual Web Market 8. Financing The Audiovisual Industry 8.1. Introduction 8.2. Access To Finance For The Audiovisual Industry 8.3. Financial Risks In Financing The Audiovisual Industry 8.4. How To Finance The Audiovisual Industry: Products And Markets 9. The Road Ahead: A Financial Platform For The Audiovisual Industry References