Belén Martín-Lucas, University of Vigo, Spain Daniel Allington, Open University, UK Dirk Wiemann, University of Potsdam, Germany Dorothy Figueira, University of Georgia, USA Nivedita Majumdar, City University of New York, USA Pramod K Nayar, The University of Hyderabad, India Robbie B. H. Goh, National University of Singapore, Singapore Rochelle Almeida, New York University, USA V.G. Julie Rajan, Rutgers University, USA Vrinda Nabar, University of Mumbai, India

"This volume should be on the essential reading lists of any course on postcolonialism, cultural studies, world/minority literatures and indeed even international studies. It is a brave and laudable effort ... which tackles a subject that few others have dared to confront." (Wasafiri, Issue 85, June, 2016)

• Acknowledgements Notes on the Contributors Foreword; Tabish Khair 1. Introduction: The Reception of Indian Writing in English (IWE) in the Global Literary Market; Om Prakash Dwivedi and Lisa Lau PART I: MARKETING THEORY OF IWE 2. Writing India Right: Indian Writing and the Global Market; Vrinda Nabar 3. Indian Writing in English as Celebrity; Pramod K. Nayar 4. How Does it feel to be the Solution? Indians and Indian Diasporic Fiction: Their Role in the Market Place and the University; Dorothy M. Figueira 5. Commodifying Culture: Language and Exoticism in Indian English Literature; Nivedita Majumdar 6. Recreating the Native Female: Diasporic Appropriations of Female South Asian Writers and their Texts; V.G. Julie Rajan PART II: INDIAN WOMEN WRITERS 7. Indian Women's Fiction in the European Market; Belen Martin Lucas 8. The troubled politics and reception of The Inheritance of Loss; Daniel Allington PART III: INDIAN MEN WRITERS 9. Global Goondas? Money, Crime and Social Anxieties in Aravind Adiga; Robbie B. H. Goh 10. In the Right Place at The Right Time: A Tale of Two Brothers; Rochelle Almeida 11. Discrepant zones of reception: The presence and absence of Kiran Nagarkar in the West; Dirk Wiemann Bibliography Index

Belén Martín-Lucas, University of Vigo, Spain Daniel Allington, Open University, UK Dirk Wiemann, University of Potsdam, Germany Dorothy Figueira, University of Georgia, USA Nivedita Majumdar, City University of New York, USA Pramod K Nayar, The University of Hyderabad, India Robbie B. H. Goh, National University of Singapore, Singapore Rochelle Almeida, New York University, USA V.G. Julie Rajan, Rutgers University, USA Vrinda Nabar, University of Mumbai, India

"This volume should be on the essential reading lists of any course on postcolonialism, cultural studies, world/minority literatures and indeed even international studies. It is a brave and laudable effort ... which tackles a subject that few others have dared to confront." (Wasafiri, Issue 85, June, 2016)

• Acknowledgements Notes on the Contributors Foreword; Tabish Khair 1. Introduction: The Reception of Indian Writing in English (IWE) in the Global Literary Market; Om Prakash Dwivedi and Lisa Lau PART I: MARKETING THEORY OF IWE 2. Writing India Right: Indian Writing and the Global Market; Vrinda Nabar 3. Indian Writing in English as Celebrity; Pramod K. Nayar 4. How Does it feel to be the Solution? Indians and Indian Diasporic Fiction: Their Role in the Market Place and the University; Dorothy M. Figueira 5. Commodifying Culture: Language and Exoticism in Indian English Literature; Nivedita Majumdar 6. Recreating the Native Female: Diasporic Appropriations of Female South Asian Writers and their Texts; V.G. Julie Rajan PART II: INDIAN WOMEN WRITERS 7. Indian Women's Fiction in the European Market; Belen Martin Lucas 8. The troubled politics and reception of The Inheritance of Loss; Daniel Allington PART III: INDIAN MEN WRITERS 9. Global Goondas? Money, Crime and Social Anxieties in Aravind Adiga; Robbie B. H. Goh 10. In the Right Place at The Right Time: A Tale of Two Brothers; Rochelle Almeida 11. Discrepant zones of reception: The presence and absence of Kiran Nagarkar in the West; Dirk Wiemann Bibliography Index

Belén Martín-Lucas, University of Vigo, Spain Daniel Allington, Open University, UK Dirk Wiemann, University of Potsdam, Germany Dorothy Figueira, University of Georgia, USA Nivedita Majumdar, City University of New York, USA Pramod K Nayar, The University of Hyderabad, India Robbie B. H. Goh, National University of Singapore, Singapore Rochelle Almeida, New York University, USA V.G. Julie Rajan, Rutgers University, USA Vrinda Nabar, University of Mumbai, India

"This volume should be on the essential reading lists of any course on postcolonialism, cultural studies, world/minority literatures and indeed even international studies. It is a brave and laudable effort ... which tackles a subject that few others have dared to confront." (Wasafiri, Issue 85, June, 2016)

• Acknowledgements Notes on the Contributors Foreword; Tabish Khair 1. Introduction: The Reception of Indian Writing in English (IWE) in the Global Literary Market; Om Prakash Dwivedi and Lisa Lau PART I: MARKETING THEORY OF IWE 2. Writing India Right: Indian Writing and the Global Market; Vrinda Nabar 3. Indian Writing in English as Celebrity; Pramod K. Nayar 4. How Does it feel to be the Solution? Indians and Indian Diasporic Fiction: Their Role in the Market Place and the University; Dorothy M. Figueira 5. Commodifying Culture: Language and Exoticism in Indian English Literature; Nivedita Majumdar 6. Recreating the Native Female: Diasporic Appropriations of Female South Asian Writers and their Texts; V.G. Julie Rajan PART II: INDIAN WOMEN WRITERS 7. Indian Women's Fiction in the European Market; Belen Martin Lucas 8. The troubled politics and reception of The Inheritance of Loss; Daniel Allington PART III: INDIAN MEN WRITERS 9. Global Goondas? Money, Crime and Social Anxieties in Aravind Adiga; Robbie B. H. Goh 10. In the Right Place at The Right Time: A Tale of Two Brothers; Rochelle Almeida 11. Discrepant zones of reception: The presence and absence of Kiran Nagarkar in the West; Dirk Wiemann Bibliography Index