Lisa Lau is a lecturer at Keele University, specializing in postcolonial theory and literature, South Asian writing in English, and gender studies. Her keynote publication, Re-Orientalism and South Asian Identity Politics: The Oriental Other Within (2011), has been followed with further academic journal articles developing re-Orientalism theory and discourse, and most recently, her co-authored volume Re-Orientalism and Indian Writing in English (2014).E. Dawson Varughese is a global cultural studies scholar, and the author of Beyond The Postcolonial (2012) and Reading New India (2013). She is currently working on a book entitled Genre Fiction of New India: post-millennial receptions of 'weird' narratives. See her work at: www.beyondthepostcolonial.com

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• List of Illustrations Acknowledgements 1. Contextualising book covers and their changing roles; Lisa Lau 2. Positioning Indian Women's Writing in English (IWWE); Lisa Lau 3. The Mediated Woman on Indian Women's Writing book covers; Lisa Lau 4. The Post-millennial Indian Woman on the book covers of Kala's Almost Single and Gokhale's Priya ; E. Dawson Varughese 5. Conclusions; E. Dawson Varughese Index