TV Commercials: How to Make Them

or, How Big is the Boat?

AvIvan Cury

Inbunden, Engelska, 2015

2 243 kr

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Beskrivning

Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.

Produktinformation

Utgivningsdatum:2015-12-17
Mått:191 x 235 x 18 mm
Vikt:453 g
Format:Inbunden
Språk:Engelska
Antal sidor:242
Förlag:Taylor & Francis Ltd
ISBN:9781138131361

Utforska kategorier

Television inom Kultur

Mer om författaren

Ivan Cury is a professor in the Communication Department of California State University, Los Angeles, where he has taught for the past fifteen years. He is also a producer and director of commercials, sitcoms, variety shows, documentaries, and daytime dramas such as The Young and the Restless. He has served as a judge for the Emmy's ACE and for the DGA awards. Before joining the department at Cal State, he taught for eleven years in the MPTV department at UCLA.

Recensioner i media

"This book is a step-by-step guide to creating a commercial from a production perspective." Millionaire Blueprints, Sept/Oct 2006

Innehållsförteckning

Introduction; History of Advertising from the Creative Perspective; Client/Agency Relationship; Putting the Material Together; Kinds of Clients and Commercials; Working on Different Budgets; Types of Production Media; The Client; Picking an Agency; The Agency; Who's Who; Shooting on Film; Video Shoot; Animation; Edits; Tests; Internships; Web Sites; Associations