“ … lays out the meanings of and differences between corporate brands, reputations, organizational identities and images. It also examines how the employer’s relationship with individual employees drives corporate reputations and regard for brands ‘from the inside out.’”— HR Magazine, November 1, 2006

• 1 The Corporate Agenda and its Links with Human Resource Management2 Managing Corporate Brands and Reputations3 Organizational Identity, Action and Image: The Lynchpin4 The Quality of Individual Employment Relationships and Individual Employee Behavior5 Four Lenses on HR Strategy and the Employment Relationship6 New Developments in HR Strategy and the Employment Relationship7 Corporate Reputation and Branding in Global Companies: The Challenges for People Management and HR8 Corporate Communications and the Employment Relationship9 Corporate Strategy, Leadership and Identity, and Corporate Social Responsibility10 Corporate Reputations, Branding and the Future of HR

“ … lays out the meanings of and differences between corporate brands, reputations, organizational identities and images. It also examines how the employer’s relationship with individual employees drives corporate reputations and regard for brands ‘from the inside out.’”— HR Magazine, November 1, 2006

• 1 The Corporate Agenda and its Links with Human Resource Management2 Managing Corporate Brands and Reputations3 Organizational Identity, Action and Image: The Lynchpin4 The Quality of Individual Employment Relationships and Individual Employee Behavior5 Four Lenses on HR Strategy and the Employment Relationship6 New Developments in HR Strategy and the Employment Relationship7 Corporate Reputation and Branding in Global Companies: The Challenges for People Management and HR8 Corporate Communications and the Employment Relationship9 Corporate Strategy, Leadership and Identity, and Corporate Social Responsibility10 Corporate Reputations, Branding and the Future of HR

“ … lays out the meanings of and differences between corporate brands, reputations, organizational identities and images. It also examines how the employer’s relationship with individual employees drives corporate reputations and regard for brands ‘from the inside out.’”— HR Magazine, November 1, 2006

• 1 The Corporate Agenda and its Links with Human Resource Management2 Managing Corporate Brands and Reputations3 Organizational Identity, Action and Image: The Lynchpin4 The Quality of Individual Employment Relationships and Individual Employee Behavior5 Four Lenses on HR Strategy and the Employment Relationship6 New Developments in HR Strategy and the Employment Relationship7 Corporate Reputation and Branding in Global Companies: The Challenges for People Management and HR8 Corporate Communications and the Employment Relationship9 Corporate Strategy, Leadership and Identity, and Corporate Social Responsibility10 Corporate Reputations, Branding and the Future of HR