CIM Coursebook Marketing Fundamentals 07/08

AvFrank Withey,Geoff Lancaster

Inbunden, Engelska, 2017

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Beskrivning

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies.Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

Produktinformation

Utgivningsdatum:2017-11-20
Mått:210 x 297 x undefined mm
Vikt:910 g
Format:Inbunden
Språk:Engelska
Antal sidor:404
Förlag:Taylor & Francis Ltd
ISBN:9781138441163

Utforska kategorier

Nationalekonomi inom Ekonomi och Ledarskap
Projektledning inom Ekonomi och Ledarskap
Företagsekonomi inom Ekonomi och Ledarskap

Innehållsförteckning

Preface; The development of marketing and marketing orientation; Marketing planning and budgeting; The marketing mix: product; The marketing mix: new product development and portfolio management; The marketing mix: price; The marketing mix: place; The marketing mix: promotion; The marketing mix: service and customer care; Marketing in context; Appendices - Guidance on exam preparation; Assignment-based assessment; Answers and debriefings; Examination papers and examiners' reports: December 2005 and June 2006; Curriculum information and reading list; Index.