Raymond Frost is Professor of Management Information Systems at Ohio University, USA. He has published scholarly papers in the fields of information systems and marketing. Alexa K. Fox is Assistant Professor of Marketing at The University of Akron, USA. Her research interests include digital marketing, user-generated content, consumer behavior, online privacy, physiological measurement of cognition and emotion, and linguistic analysis. Alexa’s work has appeared in various journals, books, and national conferences.Judy Strauss is Professor of Marketing Emerita at the University of Nevada-Reno, USA. She is an award-winning author of four books and numerous academic papers on internet marketing, advertising, and marketing education.

• Part I: E-Marketing in Context　1. Past, Present, and Future 2. Strategic E-Marketing and Performance Metrics 3. The E-Marketing Plan　Part II: E-Marketing Environment　4. Global E-Marketing 3.0 5. Ethical and Legal Issues　Part III: E-Marketing Strategy　6. E-Marketing Research 7. Consumer Behavior Online 8. Segmentation, Targeting, Differentiation, and Positioning StrategiesPart IV: E-Marketing Management　9. Product: The Online Offer 10. Price: The Online Value 11. The Internet for Distribution 12. E-Marketing Communication: Owned Media 13. E-Marketing Communication: Paid Media 14. E-Marketing Communication: Earned Media 15. Customer Relationship Management Appendix A Internet Penetration Worldwide as of June 30, 2017 Appendix B References

Raymond Frost is Professor of Management Information Systems at Ohio University, USA. He has published scholarly papers in the fields of information systems and marketing. Alexa K. Fox is Assistant Professor of Marketing at The University of Akron, USA. Her research interests include digital marketing, user-generated content, consumer behavior, online privacy, physiological measurement of cognition and emotion, and linguistic analysis. Alexa’s work has appeared in various journals, books, and national conferences.Judy Strauss is Professor of Marketing Emerita at the University of Nevada-Reno, USA. She is an award-winning author of four books and numerous academic papers on internet marketing, advertising, and marketing education.

• Part I: E-Marketing in Context　1. Past, Present, and Future 2. Strategic E-Marketing and Performance Metrics 3. The E-Marketing Plan　Part II: E-Marketing Environment　4. Global E-Marketing 3.0 5. Ethical and Legal Issues　Part III: E-Marketing Strategy　6. E-Marketing Research 7. Consumer Behavior Online 8. Segmentation, Targeting, Differentiation, and Positioning StrategiesPart IV: E-Marketing Management　9. Product: The Online Offer 10. Price: The Online Value 11. The Internet for Distribution 12. E-Marketing Communication: Owned Media 13. E-Marketing Communication: Paid Media 14. E-Marketing Communication: Earned Media 15. Customer Relationship Management Appendix A Internet Penetration Worldwide as of June 30, 2017 Appendix B References