Multivolume collection by leading authors in the field

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• Introduction. Part 1: Management Aspects of Industrial Marketing Research 1. Marketing Research – Aspects in Interpretation 2. Technical-Commercial Considerations 3. Why Industrial Marketing Research? 4. Industrial and Consumer Research – Similarities and Differences 5. Marketing Research in Britain 6. How Marketing Research Aids Management Part 2: The Techniques of Industrial Marketing Research 7. Preparing the Project 8. Use of Secondary Sources 9. Use of Primary Sources 10. Field Techniques 11. Advertising Research 12. Industrial Marketing Research Overseas 13. Economic and Business Forecasting 14. Processing to presentation 15. Buying the Researcher or Buying Research? Conclusion. Appendices.

Multivolume collection by leading authors in the field

Select Guide Rating

• Introduction. Part 1: Management Aspects of Industrial Marketing Research 1. Marketing Research – Aspects in Interpretation 2. Technical-Commercial Considerations 3. Why Industrial Marketing Research? 4. Industrial and Consumer Research – Similarities and Differences 5. Marketing Research in Britain 6. How Marketing Research Aids Management Part 2: The Techniques of Industrial Marketing Research 7. Preparing the Project 8. Use of Secondary Sources 9. Use of Primary Sources 10. Field Techniques 11. Advertising Research 12. Industrial Marketing Research Overseas 13. Economic and Business Forecasting 14. Processing to presentation 15. Buying the Researcher or Buying Research? Conclusion. Appendices.

Multivolume collection by leading authors in the field

Select Guide Rating

• Introduction. Part 1: Management Aspects of Industrial Marketing Research 1. Marketing Research – Aspects in Interpretation 2. Technical-Commercial Considerations 3. Why Industrial Marketing Research? 4. Industrial and Consumer Research – Similarities and Differences 5. Marketing Research in Britain 6. How Marketing Research Aids Management Part 2: The Techniques of Industrial Marketing Research 7. Preparing the Project 8. Use of Secondary Sources 9. Use of Primary Sources 10. Field Techniques 11. Advertising Research 12. Industrial Marketing Research Overseas 13. Economic and Business Forecasting 14. Processing to presentation 15. Buying the Researcher or Buying Research? Conclusion. Appendices.