Multivolume collection by leading authors in the field

'The book breaks new ground...in emphasizing tha tmarketing is as much a consequence of organizational structure as it is an influence upon it.' M. J. Baker, Strathclyde University. 'An excellent guide for understanding the complexities of structuring marketing organizations.' Rad Spassitch

• Introduction. 1. The Tasks of Marketing 2. Organizational Choices 3. The Contingencies 4. The Logics of Organizations 5. Conflict and Integration in Marketing.

Multivolume collection by leading authors in the field

'The book breaks new ground...in emphasizing tha tmarketing is as much a consequence of organizational structure as it is an influence upon it.' M. J. Baker, Strathclyde University. 'An excellent guide for understanding the complexities of structuring marketing organizations.' Rad Spassitch

• Introduction. 1. The Tasks of Marketing 2. Organizational Choices 3. The Contingencies 4. The Logics of Organizations 5. Conflict and Integration in Marketing.

Multivolume collection by leading authors in the field

'The book breaks new ground...in emphasizing tha tmarketing is as much a consequence of organizational structure as it is an influence upon it.' M. J. Baker, Strathclyde University. 'An excellent guide for understanding the complexities of structuring marketing organizations.' Rad Spassitch

• Introduction. 1. The Tasks of Marketing 2. Organizational Choices 3. The Contingencies 4. The Logics of Organizations 5. Conflict and Integration in Marketing.