Organization and Marketing (RLE Marketing)

AvPeter Spillard

Inbunden, Engelska, 2014

Del i serien Routledge Library Editions: Marketing

1 336 kr

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Beskrivning

Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need to be deal with if marketing success is to be achieved. The book surveys developments in the study of organizations, and considers how organizations can be adapted to better serve the needs of marketing.

Produktinformation

Utgivningsdatum:2014-08-22
Mått:156 x 234 x 18 mm
Vikt:408 g
Format:Inbunden
Språk:Engelska
Serie:Routledge Library Editions: Marketing
Antal sidor:242
Förlag:Taylor & Francis Ltd
ISBN:9781138793552

Utforska kategorier

Försäljning och marknadsföring inom Ekonomi och Ledarskap

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Recensioner i media

'The book breaks new ground...in emphasizing tha tmarketing is as much a consequence of organizational structure as it is an influence upon it.' M. J. Baker, Strathclyde University. 'An excellent guide for understanding the complexities of structuring marketing organizations.' Rad Spassitch

Innehållsförteckning

Introduction. 1. The Tasks of Marketing 2. Organizational Choices 3. The Contingencies 4. The Logics of Organizations 5. Conflict and Integration in Marketing.