Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter

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• Foreword                                                                                                        Acknowledgments                                                                                                                             Introduction                                                                                                                                      CHAPTER  1    Listen First, and Never Stop Listening                                                                  CHAPTER  2    Way Beyond “Women 25 to 54”: Define Your Target Audience Better Than Ever     CHAPTER    3  Use Social Network Ads for Much Greater Impact                                                      CHAPTER  4    Think—and Act—Like Your Consumer                                                               CHAPTER  5    Invite Your Customers to Be Your First Fans                                                       CHAPTER  6    Engage: Create True Dialogue with, and Between, Your Customers                    CHAPTER  7    Respond Quickly to All Bad CommentsCHAPTER  8    Respond to the Good Comments Too                                                                    CHAPTER  9    Be Authentic                                                                                                          CHAPTER  10    Be Honest and Transparent                                                                                    CHAPTER 11    Should You Ask a Lot of Questions?                                                                    CHAPTER 12    Provide Value (Yes, for Free!)                                                                               CHAPTER 13    Share Stories (They’re Your Social Currency!)                                                     CHAPTER 14    Inspire Customers and Influencers to Share Your Stories                                     CHAPTER 15    Integrate Social Media into the Entire Customer Experience         CHAPTER    16 Admit When You Screw Up, and Then Leverage Your Mistakes               CHAPTER 17  Consistently Deliver Excitement, Surprise, and Delight                                       CHAPTER 18  Don’t Sell! Just Make It Easy and Compelling for Customers to Buy                  Conclusion: Just Be Likeable                                                                                                            Appendix: A Refresher Guide to the Social Networks That Matter Most                                        Notes                                                                                                                                                   Index