Brilliant Social Media

Adam Gray is a social media expert with 25 years of experience in marketing and has been working exclusively in social media since 1999. He is now recognised as one of the country’s top experts in this field and is now working closely with larger clients as a consultant to help them implement social media in their businesses. He also speaks regularly for a range of companies, business groups and industry bodies including the Chartered Institute of Marketing, the Institute of Sales and Marketing Management, the Institute of Professional Development and is a guest lecturer at several business focussed universities around the UK.

'A must read for anyone who wants to find out what social media can do for their business'Nikki King OBE, MD of Isuzu Truck (UK) and star of 'Undercover Boss'

• Publisher's acknowledgementsAbout the authorAbout the book (go on, read me)Introduction – embracing changeChapter 1: Setting the scene – how marketing used to workPart 1 – Why social media works for businessChapter 2: The problem with traditional marketingChapter 3: Why social media is the marketing of the futureChapter 4: Overarching principles that you must rememberChapter 5: Getting startedPart 2 – Choosing and using platformsChapter 6: Selecting the right social media platformsChapter 7: LinkedInChapter 8: FacebookChapter 9: TwitterChapter 10: Google+Chapter 11: YouTubeChapter 12: The best of the rest: Flickr/Picassa/PinterestPart 3 – Making social media work harderChapter 13: Tools to better manage your social media accountsChapter 14: How to measure your success in social mediaChapter 15: Refining your presenceChapter 16: Social media monitoringChapter 17: Other things you need to knowChapter 18: Understanding and managing risksChapter 19: How to build social media into the rest of your marketing  ConclusionGlossaryIndex