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• 1. Entrepreneurs: The Driving Force Behind Small Business2. Ethics and Social Responsibility: Doing the Right Thing3. Creativity and Innovation: Keys to Entrepreneurial Success4. Strategic Management and the Entrepreneur5. Choosing a Form of Ownership6. Franchising and the Entrepreneur7. Buying an Existing Business8. New Business Planning Process: Feasibility Analysis, Business Modeling, and Crafting a Winning Business Plan9. Building a Bootstrap Marketing Plan10. Creative Use of Advertising and Promotion11. Pricing and Credit Strategies12. Global Marketing Strategies13. E-Commerce and Entrepreneurship14. Creating a Solid Financial Plan15. Managing Cash Flow16. Sources of Equity Financing17. Sources of Debt Financing18. Location, Layout, and Physical Facilities19. Supply Chain Management20. Managing Inventory21. Staffing and Leading a Growing Company22. Management Succession and Risk Management Strategies in the Family Business23. The Legal Environment: Business Law and Government Regulation