Strategic Management: A Competitive Advantage Approach, Concepts, Global Edition

AvFred David,Forest David

Häftad, Engelska, 2016

1 138 kr

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Beskrivning

For courses in strategy.

A Practical, Skills-oriented Approach to Strategic Management

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The 16th Edition has been thoroughly updated and revised with current research and concepts, and added exercises and review questions.

Produktinformation

Utgivningsdatum:2016-10-17
Mått:216 x 274 x 20 mm
Vikt:940 g
Format:Häftad
Språk:Engelska
Antal sidor:424
Upplaga:16
Förlag:Pearson Education
ISBN:9781292164977

Utforska kategorier

Affärsstrategi inom Ekonomi och Ledarskap

Innehållsförteckning

1. Strategic Management Essentials THE COHESION CASE: Nestlé S.A, 20162. Outside-USA Strategic Planning3. Ethics, Social Responsibility, and Sustainability4. Types of Strategies 5. Vision and Mission Analysis 6. The Internal Audit 7. The External Audit 8. Strategy Generation and Selection 9. Strategy Implementation 10. Strategy Execution 11. Strategy Monitoring