Retail Management, Global Edition (häftad)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
594
Utgivningsdatum
2017-10-05
Upplaga
13
Förlag
Pearson Education
Dimensioner
100 x 100 x 100 mm
Vikt
100 g
ISBN
9781292214672

Retail Management, Global Edition

av Barry Berman, Joel Evans, Patrali Chatterjee
Häftad,  Engelska, 2017-10-05
1248
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For courses in Retail Management.

A contemporary text that helps students thrive in today's retailing industry

Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today's retailing industry.

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