Innovation Management and New Product Development

AvPaul Trott

Häftad, Engelska, 2020

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Beskrivning

Explore key concepts of managing innovation and engage with latest developments in the field

Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book keeps you abreast of the recent developments in the field of innovation and how the subject is being discussed in the wider business world through up-to-date examples, case studies, illustrations and images in every chapter. Clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real-life challenges and dilemmas, makes it an essential textbook for MBA, MSc and advanced undergraduate courses.

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Produktinformation

Utgivningsdatum:2020-12-28
Mått:188 x 244 x 20 mm
Vikt:943 g
Format:Häftad
Språk:Engelska
Antal sidor:568
Upplaga:7
Förlag:Pearson Education
ISBN:9781292251523

Utforska kategorier

Projektledning inom Ekonomi och Ledarskap
Ledarskapsböcker inom Ekonomi och Ledarskap

Mer om författaren

Paul Trott is Professor of Innovation Management at the Business School, University of Portsmouth, and Professor of Innovation Management & Entrepreneurship at Delft University of Technology, Netherlands. His research is widely cited andis published in many journals including Research Policy, R&D Management,Technovation, International Journal of Innovation Management and Marketing Management.

Innehållsförteckning

PrefaceAcknowledgements Plan of the bookPart 1 Innovation management 1. Innovation management: an introduction 2. National systems of innovation and entrepreneurship 3. Public sector innovation 4. Managing innovation within firms 5. Operations and process innovation Part 2 Turning technology intobusiness 6. Managing intellectual property 7. Managing organisational knowledge 8. Strategic alliances and networks 9. Management of research and development 10. Open innovation and technology transfer Part 3 New product development 1. Business models 2. Market adoption and technologydiffusion 3. New product development 4. Market research and its influence onnew product development5. Managingthe new product development process Index