Management Information Systems: Managing the Digital Firm, Global Edition (Book)

Häftad, Engelska, 2025

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Beskrivning

For courses in Introduction to Information Systems. A case-based approach to IS in business today. Management Information Systems: Managing the Digital Firm provides a comprehensive introduction to Information Systems that draws connections between MIS and business performance. The authors present real-world case studies that explain how well-known companies use IT to solve problems and achieve their objectives. This real-world approach helps students develop sought-after skills, learn to lead IS-related management discussions, and use IT to meet bottom-line results.The 18th Edition has been updated to cover important contemporary topics including the latest on AI, sustainability and analytics.

Produktinformation

Utgivningsdatum:2025-10-27
Mått:216 x 276 x 21 mm
Vikt:1 199 g
Format:Häftad
Språk:Engelska
Antal sidor:560
Upplaga:18
Förlag:Pearson Education
ISBN:9781292482590

Utforska kategorier

Affärsförhandlingar inom Ekonomi och Ledarskap

Mer om författaren

About our authors Kenneth C. Laudon (BA, Stanford University; PhD, Columbia University) was a Professor of Information Systems at New York University’s Stern School of Business, where he taught courses on Managing the Digital Firm, Information Technology and Corporate Strategy, Professional Responsibility (Ethics), and Electronic Commerce and Digital Markets for more than 30 years. He also authored numerous books dealing with e-commerce, information technology, information systems, organizations and society, as well as more than 40 articles concerned with the social, organizational and management impacts of information systems, privacy, ethics and digital technology. Ken’s work has had a lasting influence on the MIS field and although he has passed away, his ideas continue to infuse the content of the text.Jane Price Laudon (BA, Barnard College; MA, Harvard University; PhD, Columbia University) is a management consultant in the information systems area and the author of 7 books. She has taught at Columbia University and New York University’s Stern School of Business. Her special interests include systems analysis, data management, MIS auditing, software evaluation and teaching business professionals how to design and use information systems.

Innehållsförteckning

Part 1. Organizations, Management and the Networked Enterprise Information Systems in Global Business TodayGlobal E-Business and CollaborationInformation Systems, Organizations and StrategyEthical and Social Issues in Information SystemsPart 2. Information Technology Infrastructure IT Infrastructure and Emerging TechnologiesFoundations of Business Intelligence: Databases and Information ManagementTelecommunications, the Internet and Wireless TechnologySecuring Information SystemsPart 3. Key System Applications for the Digital Age Achieving Operational Excellence and Customer Intimacy: Enterprise ApplicationsE-commerce: Digital Markets, Digital GoodsArtificial IntelligenceEnhancing Decision Making with Data Analytics and Business IntelligencePart 4. Building and Managing Systems Building Information SystemsMaking the Business Case for Information Systems and Managing ProjectsManaging Global Information Systems