This stimulating and challenging work explores how to place consumers in charge to facilitate good patient care. It provides a coherent account of how customer/supply and demand/supply relationships work and identifies and describes the principles of good medical care and the approaches that can be taken to offer a credible and realistic agenda for change. This book is essential reading for policy makers and shapers healthcare managers and all those with an interest in the role of patients in healthcare.

This stimulating and challenging work explores how to place consumers in charge to facilitate good patient care. It provides a coherent account of how customer/supply and demand/supply relationships work and identifies and describes the principles of good medical care and the approaches that can be taken to offer a credible and realistic agenda for change. This book is essential reading for policy makers and shapers healthcare managers and all those with an interest in the role of patients in healthcare.

This stimulating and challenging work explores how to place consumers in charge to facilitate good patient care. It provides a coherent account of how customer/supply and demand/supply relationships work and identifies and describes the principles of good medical care and the approaches that can be taken to offer a credible and realistic agenda for change. This book is essential reading for policy makers and shapers healthcare managers and all those with an interest in the role of patients in healthcare.