The decade 2020-2030 marks an era in which technology is no longer content to accompany our lives, but is transforming them profoundly. Artificial intelligence, cybersecurity, digital platforms and semiconductors are no longer mere sectors, but the structural drivers of an ever-changing global economy. Against this backdrop, Tech Boom offers a twofold perspective: a strategic guide to understanding the dynamics of technology companies, and a gallery of recent examples of how some have experienced spectacular booms and busts. This book will guide you through the essential metrics of the technology sector, such as the evolution of active users, the cost of acquisition or the retention rate, to learn how to read between the lines of a business model that is often more complex than it seems. You'll learn how to evaluate a technology company, whether a startup or a listed giant, by integrating specific criteria such as network effects, scalability or the competitive advantage linked to the ecosystem or intellectual property. You'll discover the great waves that have shaken the market, from the digital boom of the pandemic to the brutal correction of 2022, followed by the spectacular surge linked to the rise of artificial intelligence. The book will also show you how a promising innovation can translate into stock market valuations, or conversely, why it fails despite a dazzling start. The cases of WeWork, Zynga and Theranos illustrate the classic pitfalls of the sector. You'll be able to decode major emerging trends, such as quantum computing, generative AI or immersive worlds, while keeping a cool head in the face of fads and speculative cycles. Finally, you'll develop a keen understanding of market dynamics, financing and competition, taking into account capital movements, interest rate trends and the rise of regulations in a sector that is now under scrutiny. With case studies, sector comparisons and an approach rooted in current economic events, Tech Boom will help you understand what distinguishes companies that change the world from those that fail to live up to their own promise. Whether you're an investor looking for a reliable analytical framework, an entrepreneur in search of benchmarks or simply passionate about the world of technology, this book will provide you with a structured and lucid vision of the tech world of today and tomorrow.
