Rivalry in Retail Financial Services
AvPaul Jowett,Margaret Rothwell
E-bok
PDF, Engelska, 1988650 kr
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Beskrivning
An exploration of the changes in strategy which the developments of the 1980s have provoked in banks, building societies and insurance companies. It presents an analysis of the frenzied activities of a group of players, all of whom have been forced to adjust to the new rules.
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