Do Less Better

John Bell is a retired consumer packaged goods CEO and global strategy consultant to some of the world's most respected blue-chip organizations. A prolific writer, John's musings on strategy, leadership, and branding have appeared in various marketing journals and publications such as Fortune and Forbes. He has served as a director of several private, public, and not-for-profit organizations.

"In this new age of business, small, focused, and nimble organizations are disrupting markets and stealing market share from sprawling, bloated, and inflexible legacy enterprises. Told with the engaging wit and practical wisdom of a transformation-CEO, John Bell's Do Less Better is an invaluable tool for every leader eager to not just survive, but thrive! I couldn't put it down, and you won't want to either." - Ted Coine, Chairman and Founder, Switch and Shift "In Do Less Better, Bell delivers a simple, yet nuanced answer to the always-relevant question of how we manage today's business complexity." - Nilofer Merchant, Harvard Business Review Columnist, Stanford Lecturer, and best-selling author "John Bell is right on target with his book. Less is really better in almost all instances. John brings to life his experiences in a way that puts you right in the action. It is a great read and you will start learning from the very first page." - Howard Behar, Former President of Starbucks Coffee Company and author of It's Not About the Coffee "If you enjoyed Malcolm Gladwell's Outliers, then you must read John Bell's Do Less Better. I wish I had read it before starting my life's journey. I would have progressed further and faster, with happier, more motivated stakeholders around me for support. This book is full of powerful lessons!" - Hugo Powell, Former CEO of Interbrew, now Anheuser-Busch InBev "Do Less Better reminds you that small and focused trumps size for size's sake all day long." - John Cassaday, President and CEO, Corus Entertainment "John Bell's decades of C-level leadership experience comes through loud and clear in Do Less Better. Many talk about leadership, but John is clearly qualified to write and teach on the subject. This a must read for any leader serious about living and leading better." - Mike Myatt, Founder and Chairman, N2Growth, Forbes leadership columnist, and bestselling author of Hacking Leadership

• Introduction  1. Accept the Short-term Pain  2. Your Leadership Reality Check  3. The Steel and Steal of Strategic Sacrifice  4. Urgency for Action  5. Think like an Entrepreneur  6. KISS is not a Rock Band  7. Bastions of Branding  8. Fewer, Better People  9. Regrets… I've had a Few References