Häftad, Engelska, 2017
Breakthrough Copywriter
A Field Guide to Eugene M. Schwartz Advertising Genius
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Beskrivning
There was one copywriter who made millionaires from people who read his book, although they never wrote an ad.Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written.That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except...Fortunately Schwartz was also prolific as a speaker.So we are able to bring notes of his lectures and a review of his classic text to life again. You can learn:- How to create ads which sell your products at the expense of your competition- Find which roles your customer really wants to play and align these to your product- Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there.- Learn how to control your audience by being their friend.Get Your Copy Now.
Produktinformation
- Utgivningsdatum: 2017-06-09
- Mått: 152 x 229 x 7 mm
- Vikt: 172 g
- Format: Häftad
- Språk: Engelska
- Antal sidor: 110
- Förlag: Lulu.com
- ISBN: 9781387028085
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