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    1. Kultur
    2. Scenkonst och film
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    Raising the Curtain

    Technology Success Stories from Performing Arts Leaders and Artists

    AvBrett Ashley Crawford,Paul Hansen

    Häftad, Engelska, 2024

    259 kr

    Beställningsvara. Skickas inom 5-8 vardagar. Fri frakt över 249 kr.

    Beskrivning

    Learn how emerging technologies benefit artists and performing arts organizations Raising the Curtain: Technology Success Stories from Performing Arts Leaders and Artists focuses on empowering artists and performing arts organizations in theater, dance, and music to grow audiences and to increase impact through smart and strategic uses of technology. This book will help you effectively increase your artistic and administrative reach in order to expand your outreach to diverse audiences, without breaking the bank. In fact, you’ll be more efficient by choosing multi-function technologies that work for you. You’ll also see how advanced software can extend your donor reach—and ensure that you’re contacting donors at the right time. You can also maximize your organization’s brand by incorporating social media, AI tools, media streaming platforms, and more.Inside, you’ll learn about the most useful tech tools out there, including a wide breadth of technology, from Tessitura to A.I., from the success stories of artists such as Emmet Cohen and Jane Monheit, and organizations such as Attack Theatre and The Kennedy Center. Even more importantly, you’ll gain the confidence you need to incorporate technology into all areas of your organization in order to define your path to greater success. Discover software platforms, online tools, and other interactive technologies useful to designers, artists, and arts organizationsSave money, expand your reach, and future-proof your performing arts organization or careerLead conversations about technologies and digital opportunities with staff, board members, or donorsGet an overview of technology that addresses the unique opportunities and challenges facing the performing arts industryThis book is a great resource for performing arts administrators and artists to learn new ideas about technology solutions. Administrators, leaders, and performers alike will appreciate the opportunity to bring art to audiences using today’s latest innovations.

    Produktinformation

    • Utgivningsdatum:2024-02-29
    • Mått:147 x 224 x 15 mm
    • Vikt:295 g
    • Format:Häftad
    • Språk:Engelska
    • Antal sidor:256
    • Förlag:John Wiley & Sons Inc
    • ISBN:9781394203536

    Utforska kategorier

    • Övrig scenkonst inom Kultur

    Mer om författaren

    BRETT ASHLEY CRAWFORD, PhD is an associate teaching professor of Arts Management at Carnegie Mellon University. She leads the Arts Management and Technology Laboratory (AMT Lab), researching exciting emerging technology in the performing arts. PAUL HANSEN is a performing arts marketing consultant and writer.

    Innehållsförteckning

    • Introduction xiiiChapter 1 Getting on the Same Page: Efficient Internal Communication + Project Management 1Times Change, but How Do We? 2How Knowledge Systems Create Success 4Internal Communications: From Memos to Email and Slack 8Managing the Workflow: Project Management Software 13Asana 15Airtable 15ArtsVision 17Training 20The Selection Process 21Summary 22Takeaways 23Technology Solutions 23Knowledge Management 23Internal Communications 24Project Management 24Notes 24Chapter 2 Keeping Track of Everyone 27Structuring the System 30Gathering + Cleaning 33Using Data Analytics for Strategy + Planning 36Data- Forward Company Culture 40User Training + Onboarding 40Privacy, Security + Legal Compliance 43Artificial Intelligence: Automation, Machine Learning, + Chatbots 46Selecting + Designing a CRM with a Robust CDP 48Takeaways 49Technology Solutions 56Structuring the System 56Gathering + Cleaning 57User Training + Onboarding 57Privacy, Security, + Legal Compliance 58Notes 58Chapter 3 Growing Audiences + Donors: Tools + Tactics 59Marketing + Communications 60The Customer Journey + User Experience Design 62People’s Light 65Data and Automation 67TheatreSquared 67Team, Tools, + Tactics 68Website 69People’s Light 69Video 70Black Ensemble Theater 71Social Media 71Emmet Cohen 72People’s Light 72PARA.MAR Dance 74Email 74Black Ensemble Theater 74People’s Light 74Emmet Cohen 75Subscriptions Are Not Dead 75Savannah Philharmonic 76Artists 81Artificial Intelligence— Now + the Future 81Donations Adapt: Apps, Taps, Codes, + NFTs 83DipJar 84QR Codes 86NFTs 87Takeaways 88Technology Solutions 89Video 89Project Management 89Special Events 90Artificial Intelligence 90Email 90Data Analysis for Marketing 90Subscription 91Customer Management Systems 91Project Management + Surveys 91Chapter 4 Making Magic: Enhancing Artistic Productions 93Set Design 94Czerton Lim, Freelance Set Designer for Clue at Indiana Repertory Theatre (IRT) and Syracuse Stage 94Scott Penner, Freelance Set Designer for The Merry Wives of Windsor at American Players Theatre (APT) 97Costume Design 99Eric Winterling, Costume Creator 99Scott Penner, Freelance Costume Designer 101Lighting Design 102Brandon Stirling Baker, Lighting Director for Boston Ballet and Freelance Lighting Designer 102Indiana Repertory Theatre (IRT) in Indianapolis 104Video Design 105Benjamin Pearcy, Chief Technology Officer and Project Director at 59 Productions 106Jason H. Thompson and Kaitlyn Pietras, PXT Studio 108Lawrence Shea, Media Architect 112Sound Design + Music Composition 114Indiana Repertory Theatre (IRT), Indianapolis 114Sartje Pickett, Freelance Composer + Sound Designer 115The Benedum Center for the Performing Arts 116Playwriting, Directing, + Casting 118James Still, Playwright and Director 118Takeaways 119Technology Solutions 120Set Design 120Lighting Design 120Video Design 121Sound Design + Music Composition 122Playwriting, Directing, + Casting 123Chapter 5 Defining Who You Are: Branding, Rebranding, + Residencies 125Brand Style Guide 127Branding Through Social Media 128Jane Monheit, Jazz Singer 128Chun Wai Chan, Ballet Dancer 131Chapter 6 Nina Yoshida Nelsen, Opera Singer 132Stephanie Martinez, Choreographer + Artistic Director 133Rebranding 134Ballet RI 135Detroit Opera 138Residencies 140Takeaways 142Technology Solutions 144Introduction 144Social Media 144Rebranding 145Extending the Stage: Digital Content, Education, + Touring 147Streaming + Simulcasts 147Tradition of Capturing Dance at Jacob’s Pillow + Hybrid Festival 148New York Philharmonic Media Wall +Digital Archives 150Second Stage’s Journey with Simulcasts 153Digital Business Model at Boston Baroque 154Digital Transformation at SFJAZZ 156Expanding Content Use at Dallas Symphony Orchestra 160Education, Mentorship, + New Work Development 162Converting a Space into a Filming Studio 162PNB Dance Film Festival 164The Reiser Atlanta Artists Lab 168Touring 171Alvin Ailey American Dance Theater 171Takeaways 174Technology Solutions 175Streaming + Simulcasts 175Education, Mentorship, + New Work Development 176Touring 176Chapter 7 The Arts Are for Everyone: Diversity + Accessibility 179Hearing + Vision- Impaired Audiences 181Meeting the Needs of Artists with Disabilities 186Podcasts + Live Streaming 188The Score 188Live from Emmet’s Place 190Green Room Meditations 192Human Resources + Marketing 193Bias in Written Materials 193Color Blindness 194Diversity of People in Images 194Training 194Systemic Racism 196Additional Resources 198Summary 200Takeaways 200Technology Solutions 200Meeting the Needs of Artists with Disabilities 201Podcasts + Live Streaming 201Bias in Written Materials 202Color Blindness 202Appendix Interviewees 203Acknowledgments 231About the Authors 233Index 235