Knowing Enough

John C. Bogle founded the Vanguard Group in 1974 and was a revered figure in the mutual fund industry until his passing in 2019. He also started the world’s first index mutual fund. A graduate of Blair Academy and Princeton University, he spent his entire career championing the individual investor. Bogle was a prolific writer for the investment profession authoring twelve books, many being bestsellers. William J. Bernstein is a neurologist, co-founder of Efficient Frontier Advisors, an investment management firm, and has written several titles on finance and economic history. He has contributed to peer-reviewed finance literature and has written for national publications, including Money magazine and The Wall Street Journal.

• Preface to Knowing Enough viiOriginal Foreword to Enough by William Jefferson Clinton xviiOriginal Prologue to Enough by Tom Peters xxiJohn C. Bogle’s Author’s Note to Enough: A Crisis of Ethic Proportions xxviiOriginal Introduction to Enough 1MoneyChapter 1 Too Much Cost, Not Enough Value 29Chapter 2 Too Much Speculation, Not Enough Investment 49Chapter 3 Too Much Complexity, Not Enough Simplicity 71BusinessChapter 4 Too Much Counting, Not Enough Trust 97Chapter 5 Too Much Business Conduct, Not Enough Professional Conduct 120Chapter 6 Too Much Salesmanship, Not Enough Stewardship 141Chapter 7 Too Much Management, Not Enough Leadership 159LifeChapter 8 Too Much Focus on Things, Not Enough Focus on Commitment 183Chapter 9 Too Many Twenty-First-Century Values, Not Enough Eighteenth-Century Values 193Chapter 10 Too Much “Success,” Not Enough Character 211Knowing Enough (if You Can)What’s Enough For Me? For You? For America? 229Bonus Content from If You Can: How Millennials Can Get Rich Slowly by William J. Bernstein 249Bonus Content from Stay the Course: What Really Matters: A Memoir (Written at Dusk) by John C. Bogle 287Afterword to Enough: A Personal Note about My Career 325Author’s Acknowledgments 329Notes 333Index 345