Bokus
Robert Solomon - Art of Client Service, Inbunden

Inbunden, Engelska, 2026

Art of Client Service

6 Timeless Principles for Advertising and Marketing in an AI World

Av Robert Solomon

255 kr

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Beskrivning
Manage clients and build lasting professional relationships in the age of AIMuch has changed in client work and account management in the last ten years: there has been the rise of client procurement, a sharp decline in agency compensation, the sudden emergence of artificial intelligence, the growth of remote work, the influence of social media, and the regressive devaluation of creative work. The new, fourth edition of The Art of Client Service preserves what remains timeless from the book’s previous editions while addressing these subjects that have transformed how client service professionals work.Six core principles explain what stellar account management tradecraft looks like. There’s a timely discussion of artificial intelligence, a conversation about what’s good and not-so-good about working remotely, and advice from a wide range of industry experts and authorities.Readers will also find: Practical advice for account professionals at every career stage, from entry-level coordinators to senior agency leaders and executivesGuidance on navigating the chaotic, fast-paced realities of client-facing work while maintaining professionalism and delivering consistent resultsReal-world wisdom distilled from decades of experience helping account managers build stronger, more productive client partnershipsThe Art of Client Service is the classic guide for anyone seeking to become an accomplished, confident, and capable client service person.
Produktinformation
  • Utgivningsdatum: 2026-12-30
  • Format: Inbunden
  • Språk: Engelska
  • Antal sidor: 304
  • Upplaga: 4
  • Förlag: John Wiley & Sons Inc
  • Medarbetare: Jo Wallace
  • ISBN: 9781394430031
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Many people claim to have "written the book" on client service, but there is only one person who actually did write that book: Robert Solomon. For the last 20 years, The Art of Client Service has served as the go-to resource and guide for agencies worldwide, in particular people dedicated to account management and client service—and now, this fourth edition carries that legacy forward.Through his books, along with his workshops and presentations, plus his consulting and coaching practice, Robert has established himself among the world's leading authorities on how to improve creative work in all of its forms and formats by forging and sustaining trust-based relationships with colleagues, and, even more importantly, with clients.Prior to founding Solomon Strategic, a firm that provides marketing counsel to advertising agencies, client companies, and individual marketing professionals seeking behavior change, Robert was a senior executive at several stellar U.S.-based, international advertising and marketing firms, serving as President and CEO of Rapp New York, President of Direct and Digital Marketing at Ammirati Puris Lintas, General Manager of FCB Direct West, and Senior Vice President and founding Associate Partner at Digitas.After many years residing in New York City, Robert and his wife Roberta became ?refugees in search of better weather, now calling Napa, California home, along with the world’s two best dogs, Sophie and Arlo.

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