Blackwell Encyclopedia of Management, Marketing

Inbunden, Engelska, 2006

Del 5 i serien Blackwell Encyclopaedia of Management

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Beskrivning

This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implications of developments in information and communications technologies are assessed while retailing has been extensively revised to embrace contemporary trends. Features over 250 entriesIncludes new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategyAssesses the implications of developments in new information and communications technologiesContains extensive revisions to the section on retailing to embrace contemporary trends

Produktinformation

Utgivningsdatum:2006-06-22
Mått:178 x 254 x 30 mm
Vikt:862 g
Format:Inbunden
Språk:Engelska
Serie:Blackwell Encyclopaedia of Management
Antal sidor:418
Upplaga:2
Förlag:John Wiley and Sons Ltd
ISBN:9781405102544

Utforska kategorier

Försäljning och marknadsföring inom Ekonomi och Ledarskap

Mer om författaren

Professor Dale Littler of the Manchester Business School, The University of Manchester has held a number of senior positions at the Manchester School of Management including the Head of the Manchester School of Management and Dean of Management. He established the Customer Research Academy and the Centre for Applied Management Research.Dale Littler has been a visiting professor at major European business and management schools and departments. He has had several grants from the ESRC and was a principal investigator for around eight years on the ESRC funded Programme of Information and Communication Technologies. He has also had research grants from the European Commission, the Chartered Institute of Management Accountants, the Department of Trade and Industry, the Council for Scientific Policy, the Teaching Company Secretariat and from the private sector. He is on the editorial board of many marketing and technology management journals and has undertaken consultancies with a wide range of companies.He has been a member of the Research Grants Board of the ESRC; and is currently on the Academic Senate of the Chartered Institute of Marketing, the Executive of the Academy of Marketing and is Chair of the national research committee of the Academy of Marketing.