Häftad, Engelska, 2003

Guide to Management Research Methods

Av Mandy van der Velde, Paul Jansen, Neil Anderson

304 kr

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Beskrivning

This text shows business students how to conduct reliable research and how to argue the soundness of their research approach. A practical introduction to research methods for business students. Gives students the ability to conduct reliable research on the basis of empirical field data. Takes students through the research process systematically, from the initial definition of a research problem to the final presentation of results. Demonstrates the interrelationships between the different stages in a research project. Helps students to decide which methods are most appropriate. Teaches students to think both critically and creatively about research methods. Includes the most up-to-date methods, including use of the Internet and email. Supported by real-life examples, cases and practical guidelines.

Produktinformation

Utgivningsdatum: 2003-12-16
Mått: 155 x 231 x 21 mm
Vikt: 390 g
Format: Häftad
Språk: Engelska
Antal sidor: 264
Förlag: John Wiley and Sons Ltd
ISBN: 9781405115124

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Mer om författaren

Mandy van der Velde is currently Associate Professor of Human Resources Management at Utrecht School of Governance, Utrecht University, The Netherlands.Paul Jansen is Professor of Industrial Psychology at the Vrije Universiteit Amsterdam, The Netherlands.Neil Anderson is Professor of Work and Organizational Psychology, University of Amsterdam, The Netherlands.

Recensioner i media

"This is a thoroughly user-friendly introduction to business research methods, taking students through the research process in a logical and applied way. I see it being recommended on many courses, both final-year undergraduate and MBA." John Hassard, UMIST "The Guide to Management Research Methods has served us well on the Research Methods course in our Bachelor programme, which is now taught in English. The students will welcome the first English language edition." G. de Jong, Vrije Universiteit Amsterdam

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