E-bok, Engelska, 2015
Virtually Free Marketing
Harnessing the Power of the Web for Your Small Business
161 kr
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Beskrivning
Web 2.0 is changing the way information is perceived about products and companies. The evolution of e-commerce, wikis, blogs and social networking sites means that the focus has shifted from 'impact' to 'engagement' and 'involvement'. Virtually Free Marketing takes a look at how leading lights in e-commerce such as Amazon, Google and YouTube have made their mark, drawing lessons that all business owners can benefit from. It takes the reader step-by-step through marketing their own products and services effectively and cheaply using the level playing field of the Internet and will be a must-have ready for all small business owners and managers.
Produktinformation
- Utgivningsdatum: 2015-01-23
- Språk: Engelska
- Antal sidor: 272
- Filformat: PDF
- Kopieringsskydd: LCP
- ISBN: 9781408176214
- Förlag: Bloomsbury Information
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Mer om författaren
Philip Holden is the co-author of Marketing and PR on a Shoestring. Philip is programme director for the MA in Marketing Communications at the University of Greenwich, London, and devised the marketing component of their MBA in small business management.
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