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Strategic Management (Arab World Editions)

Concepts & Cases

AvFred David,Abbas Ali

Häftad, Engelska, 2011

905 kr

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Produktinformation

Utgivningsdatum:2011-11-14
Mått:209 x 273 x 21 mm
Vikt:1 342 g
Format:Häftad
Språk:Engelska
Antal sidor:704
Upplaga:1
Förlag:Pearson Education
ISBN:9781408255674

Utforska kategorier

Affärsstrategi inom Ekonomi och Ledarskap
Företagsekonomi inom Ekonomi och Ledarskap
Ledarskapsböcker inom Ekonomi och Ledarskap

Innehållsförteckning

Brief Table of ContentsForewardPrefaceCase Information MatrixCase Description MatrixAcknowlegments PART 1 - OVERVIEW OF STRATEGIC MANAGEMENTChapter 1: The Nature of Strategic ManagementPART 2 - STRATEGY FORMULATIONChapter 2: The Business Vision and MissionChapter 3: The External Assessment Chapter 4: The Internal AssessmentChapter 5: Competing in the Global MarketplaceChapter 6: Strategies in ActionChapter 7: Strategy Analysis and ChoicePART 3 - STRATEGY IMPLEMENTATIONChapter 8: Implementing Strategies: Management and Operations IssuesChapter 9: Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS IssuesChapter 10: Leadership and CulturePART 4 - STRATEGY EVALUATIONChapter 11: Strategy Review, Eveluation, and ControlPART 5 - STRATEGIC MANAGEMENT CASE ANALYSISChapter 12: How to Prepare and Present a Case Analysis English-Arabic GlossaryEndnotesIndexCredits

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