How To Become A Marketing Superstar

Essential Rules of Business Success

AvJeffrey J Fox

E-bok

Engelska, 2010

166 kr

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Beskrivning

The idea of marketing is simple. The doing of marketing is hard. It is the marketer's job to generate revenue, to ring the cash register. Recent studies show that at least 90% of ads are not read or are unintelligible. Money is squandered because of weak messages, cluttered images and poor creative strategy. In addition, selling is one of the least efficient and effective parts of the marketing mix - 95% of all salespeople never ask for the order. If you want to find out how to get and keep customers and make that cash register ring, How to Become a Marketing Superstar is the book for you.

Produktinformation

Utgivningsdatum:2010-08-31
Språk:Engelska
Filformat:EPUB
Kopieringsskydd:LCP
ISBN:9781409004271
Förlag:Ebury Publishing

Utforska kategorier

Försäljning och marknadsföring inom Ekonomi och Ledarskap

Mer om författaren

Jeffrey J Fox is the bestselling author of How to Become CEO, and How to Be a Rainmaker and has been a hands-on marketing practitioner for 20 years. He is a Harvard MBA and founder of Fox and Co. Inc a premier marketing consulting company in Connecticut. Fox is the subject of Harvard case study that is rated one of the top 100 case studies, and it thought to be one of the most widely taught marketing case studies in the world.

Recensioner i media

"Times are changing, business is changing and marketing is changing. How to Become a Marketing Superstar is insightful and though provoking, yet practical and conmmercial. Jeffrey introduces the concept of dollarizing your product. If you can't generate a dollarized return on this book, then you either don't deserve to be called a marketeer or you haven't got a job" Jeremy Dale, VP Marketing, Orange