′Some of the most experienced and thoughtful research experts in the world have contributed to this comprehensive Handbook, which should have a place on every serious survey researcher′s bookshelf′ - Sir Robert Worcester, Founder of MORI and President of WAPOR ′82-′84.′This is the book I have been waiting for. It not only reflects the state of the art, but will most likely also shape public opinion on public opinion research′ - Olof Petersson, Professor of political science, SNS, Stockholm, Sweden′The Handbook of Public Opinion Research is very authoritative, well organized, and sensitive to key issues in opinion research around the world. It will be my first choice as a general reference book for orienting users and training producers of opinion polls in Southeast Asia′ - Mahar K. Mangahas, Ph.D., President of Social Weather Stations, Philippines (www.sws.org.ph)′This is the most comprehensive book on public opinion research to date′ - Robert Ting-Yiu Chung, Secretary-Treasurer, World Association for Public Opinion Research (WAPOR); Director of Public Opinion Programme, The University of Hong Kong′This is an admirable and expansive book..Any scholar with an interest in public opinion will want to have access to this book, and I recommend it highly. The editors have provided a substantialresource that no serious research library can be without′ Michael HigginsThe British Politics Journal

• PART ONE: HISTORY, PHILOSOPHY OF PUBLIC OPINION AND PUBLIC OPINION RESEARCH The Public and Public Opinion in Political Theories - Vincent PriceThe Deliberating Public and Deliberative Polls - Peter NeijensThe News as a Reflection of Public Opinion - Thomas E. PattersonAdvocacy: Alternative Expressions of Public Opinion - Kurt Lang & Gladys Engel LangStudying Elites vs. Mass Opinion - Ursula Hoffmann-LangeThe Internet as a New Platform for Expressing Opinions and as a New Public Sphere - Bernhard DebatinPopular Communication and Public Opinion - Debra Merskin & Jonathan David TankelThe Historical Roots of Public Opinion Research - Anthony OberschallMass-observation and Modern Public Opinion Research - Murray GootThe Start of Modern Public Opinion Research - Hans L. ZetterbergPublic Opinion Research in Emerging Democracies - Robert MattesPART TWO: THEORIES OF PUBLIC OPINION FORMATION AND CHANGE - Penny S. Visser, Allyson Holbrook & Jon A. KrosnickKnowledge and AttitudesConceptions of Attitudes and Opinions - Roger Tourangeau & Mirta GalešicTheories on the Perception of Social Reality - William P. EvelandCarroll J. GlynnPluralistic Ignorance and Nonattitudes - Patricia MoySpiral of Silence Theory - Dietram A. ScheufelePublic Opinion and the Third-person Effect - Albert C. Gunther, Richard M. Perloff & Yariv TsfatiEffects of the News Media on Public Opinion - Hans Mathias KepplingerAgenda-setting, Framing and Priming - Patrick RoesslerPART THREE: METHODOLOGYThe Methodological Strengths and Weaknesses of Survey Research - Herbert WeisbergThe Uses and Misuses of Polls - Michael W. TraugottFace-to-face Surveys - Jennifer Dykema, Danna Basson & Nora Cate SchaefferSurveys by Telephone - Paul J. LavrakasSelf-administered Paper Questionnaires - Don A. Dillman & Nicholas L. ParsonsInternet Surveys - Vasja Vehovar, Katja Lozar Manfreda & Gašper KorenDifferent Survey Modes and International Comparisons - Yang-chih Fu& Yun-han ChuSampling - Colm O′MuircheartaighSurvey Non-response - Adam J. BerinskySplit ballots as an Experimental Approach to Public Opinion Research - Thomas PetersenPanel Surveys - Jochen HansenFocus Groups and Public Opinion - David L. Morgan & Collin E. FellowsContent Analyses and Public Opinion Research - Winfried SchulzDesigning Reliable and valid Questionnaires - Kenneth A. RasinskiThe Psychology of Survey Response - Norbert SchwarzThe use of Scales in Surveys - Michael HäderThe use of Visual Materials in Surveys - Thomas PetersenValidation Studies - Michael W. TraugottIdentifying Value Clusters in Societies - Hans L. ZetterbergPART FOUR: THE SOCIAL AND POLITICAL ENVIRONMENT OF PUBLIC OPINION RESEARCHThe Legal Status of Public Opinion Research in the World - Wolfgang Donsbach & Uwe HartungAttitudes of the Public Towards Public Opinion Research and Polling - Anne HildrethAttitudes of Journalists Toward Public Opinion Research - David H. Weaver Codes of Ethics and Standards in Survey Research - Tom W. SmithArchiving Poll Data - Wolfgang Jagodzinski & Meinhard Moschner The News Media′s use of Opinion Polls - Frank BrettschneiderThe use of Surveys by Governments and Politicians - Robert M. EisingerThe use of Public Opinion Research in Propaganda - Michael Kunczik & Eva Johanna SchweitzerThe Effects of Published Polls on Citizens - Sibylle HardmeierPART FIVE: SPECIAL FIELDS OF APPLICATIONThe use of Surveys as Legal Evidence - Anne NiedermannPublic Opinion and the Economy - Lutz M. HagenMarketing Research - Humphrey TaylorSocial Indicators and the Quality of Life - John P. Robinson, Kenneth C. Land & Steven MartinAssessing Long-term Value Changes in Societies - Ottar HellevikExit Polls and Pre-election Polls - Kathllen A. FrankovicInternational Comparative Surveys - Marta LagosTheir Purpose, Content and Methodological ChallengesThe use of Voter Research in Campaigns - Fred Steeper

′Some of the most experienced and thoughtful research experts in the world have contributed to this comprehensive Handbook, which should have a place on every serious survey researcher′s bookshelf′ - Sir Robert Worcester, Founder of MORI and President of WAPOR ′82-′84.′This is the book I have been waiting for. It not only reflects the state of the art, but will most likely also shape public opinion on public opinion research′ - Olof Petersson, Professor of political science, SNS, Stockholm, Sweden′The Handbook of Public Opinion Research is very authoritative, well organized, and sensitive to key issues in opinion research around the world. It will be my first choice as a general reference book for orienting users and training producers of opinion polls in Southeast Asia′ - Mahar K. Mangahas, Ph.D., President of Social Weather Stations, Philippines (www.sws.org.ph)′This is the most comprehensive book on public opinion research to date′ - Robert Ting-Yiu Chung, Secretary-Treasurer, World Association for Public Opinion Research (WAPOR); Director of Public Opinion Programme, The University of Hong Kong′This is an admirable and expansive book..Any scholar with an interest in public opinion will want to have access to this book, and I recommend it highly. The editors have provided a substantialresource that no serious research library can be without′ Michael HigginsThe British Politics Journal

• PART ONE: HISTORY, PHILOSOPHY OF PUBLIC OPINION AND PUBLIC OPINION RESEARCH The Public and Public Opinion in Political Theories - Vincent PriceThe Deliberating Public and Deliberative Polls - Peter NeijensThe News as a Reflection of Public Opinion - Thomas E. PattersonAdvocacy: Alternative Expressions of Public Opinion - Kurt Lang & Gladys Engel LangStudying Elites vs. Mass Opinion - Ursula Hoffmann-LangeThe Internet as a New Platform for Expressing Opinions and as a New Public Sphere - Bernhard DebatinPopular Communication and Public Opinion - Debra Merskin & Jonathan David TankelThe Historical Roots of Public Opinion Research - Anthony OberschallMass-observation and Modern Public Opinion Research - Murray GootThe Start of Modern Public Opinion Research - Hans L. ZetterbergPublic Opinion Research in Emerging Democracies - Robert MattesPART TWO: THEORIES OF PUBLIC OPINION FORMATION AND CHANGE - Penny S. Visser, Allyson Holbrook & Jon A. KrosnickKnowledge and AttitudesConceptions of Attitudes and Opinions - Roger Tourangeau & Mirta GalešicTheories on the Perception of Social Reality - William P. EvelandCarroll J. GlynnPluralistic Ignorance and Nonattitudes - Patricia MoySpiral of Silence Theory - Dietram A. ScheufelePublic Opinion and the Third-person Effect - Albert C. Gunther, Richard M. Perloff & Yariv TsfatiEffects of the News Media on Public Opinion - Hans Mathias KepplingerAgenda-setting, Framing and Priming - Patrick RoesslerPART THREE: METHODOLOGYThe Methodological Strengths and Weaknesses of Survey Research - Herbert WeisbergThe Uses and Misuses of Polls - Michael W. TraugottFace-to-face Surveys - Jennifer Dykema, Danna Basson & Nora Cate SchaefferSurveys by Telephone - Paul J. LavrakasSelf-administered Paper Questionnaires - Don A. Dillman & Nicholas L. ParsonsInternet Surveys - Vasja Vehovar, Katja Lozar Manfreda & Gašper KorenDifferent Survey Modes and International Comparisons - Yang-chih Fu& Yun-han ChuSampling - Colm O′MuircheartaighSurvey Non-response - Adam J. BerinskySplit ballots as an Experimental Approach to Public Opinion Research - Thomas PetersenPanel Surveys - Jochen HansenFocus Groups and Public Opinion - David L. Morgan & Collin E. FellowsContent Analyses and Public Opinion Research - Winfried SchulzDesigning Reliable and valid Questionnaires - Kenneth A. RasinskiThe Psychology of Survey Response - Norbert SchwarzThe use of Scales in Surveys - Michael HäderThe use of Visual Materials in Surveys - Thomas PetersenValidation Studies - Michael W. TraugottIdentifying Value Clusters in Societies - Hans L. ZetterbergPART FOUR: THE SOCIAL AND POLITICAL ENVIRONMENT OF PUBLIC OPINION RESEARCHThe Legal Status of Public Opinion Research in the World - Wolfgang Donsbach & Uwe HartungAttitudes of the Public Towards Public Opinion Research and Polling - Anne HildrethAttitudes of Journalists Toward Public Opinion Research - David H. Weaver Codes of Ethics and Standards in Survey Research - Tom W. SmithArchiving Poll Data - Wolfgang Jagodzinski & Meinhard Moschner The News Media′s use of Opinion Polls - Frank BrettschneiderThe use of Surveys by Governments and Politicians - Robert M. EisingerThe use of Public Opinion Research in Propaganda - Michael Kunczik & Eva Johanna SchweitzerThe Effects of Published Polls on Citizens - Sibylle HardmeierPART FIVE: SPECIAL FIELDS OF APPLICATIONThe use of Surveys as Legal Evidence - Anne NiedermannPublic Opinion and the Economy - Lutz M. HagenMarketing Research - Humphrey TaylorSocial Indicators and the Quality of Life - John P. Robinson, Kenneth C. Land & Steven MartinAssessing Long-term Value Changes in Societies - Ottar HellevikExit Polls and Pre-election Polls - Kathllen A. FrankovicInternational Comparative Surveys - Marta LagosTheir Purpose, Content and Methodological ChallengesThe use of Voter Research in Campaigns - Fred Steeper

′Some of the most experienced and thoughtful research experts in the world have contributed to this comprehensive Handbook, which should have a place on every serious survey researcher′s bookshelf′ - Sir Robert Worcester, Founder of MORI and President of WAPOR ′82-′84.′This is the book I have been waiting for. It not only reflects the state of the art, but will most likely also shape public opinion on public opinion research′ - Olof Petersson, Professor of political science, SNS, Stockholm, Sweden′The Handbook of Public Opinion Research is very authoritative, well organized, and sensitive to key issues in opinion research around the world. It will be my first choice as a general reference book for orienting users and training producers of opinion polls in Southeast Asia′ - Mahar K. Mangahas, Ph.D., President of Social Weather Stations, Philippines (www.sws.org.ph)′This is the most comprehensive book on public opinion research to date′ - Robert Ting-Yiu Chung, Secretary-Treasurer, World Association for Public Opinion Research (WAPOR); Director of Public Opinion Programme, The University of Hong Kong′This is an admirable and expansive book..Any scholar with an interest in public opinion will want to have access to this book, and I recommend it highly. The editors have provided a substantialresource that no serious research library can be without′ Michael HigginsThe British Politics Journal

• PART ONE: HISTORY, PHILOSOPHY OF PUBLIC OPINION AND PUBLIC OPINION RESEARCH The Public and Public Opinion in Political Theories - Vincent PriceThe Deliberating Public and Deliberative Polls - Peter NeijensThe News as a Reflection of Public Opinion - Thomas E. PattersonAdvocacy: Alternative Expressions of Public Opinion - Kurt Lang & Gladys Engel LangStudying Elites vs. Mass Opinion - Ursula Hoffmann-LangeThe Internet as a New Platform for Expressing Opinions and as a New Public Sphere - Bernhard DebatinPopular Communication and Public Opinion - Debra Merskin & Jonathan David TankelThe Historical Roots of Public Opinion Research - Anthony OberschallMass-observation and Modern Public Opinion Research - Murray GootThe Start of Modern Public Opinion Research - Hans L. ZetterbergPublic Opinion Research in Emerging Democracies - Robert MattesPART TWO: THEORIES OF PUBLIC OPINION FORMATION AND CHANGE - Penny S. Visser, Allyson Holbrook & Jon A. KrosnickKnowledge and AttitudesConceptions of Attitudes and Opinions - Roger Tourangeau & Mirta GalešicTheories on the Perception of Social Reality - William P. EvelandCarroll J. GlynnPluralistic Ignorance and Nonattitudes - Patricia MoySpiral of Silence Theory - Dietram A. ScheufelePublic Opinion and the Third-person Effect - Albert C. Gunther, Richard M. Perloff & Yariv TsfatiEffects of the News Media on Public Opinion - Hans Mathias KepplingerAgenda-setting, Framing and Priming - Patrick RoesslerPART THREE: METHODOLOGYThe Methodological Strengths and Weaknesses of Survey Research - Herbert WeisbergThe Uses and Misuses of Polls - Michael W. TraugottFace-to-face Surveys - Jennifer Dykema, Danna Basson & Nora Cate SchaefferSurveys by Telephone - Paul J. LavrakasSelf-administered Paper Questionnaires - Don A. Dillman & Nicholas L. ParsonsInternet Surveys - Vasja Vehovar, Katja Lozar Manfreda & Gašper KorenDifferent Survey Modes and International Comparisons - Yang-chih Fu& Yun-han ChuSampling - Colm O′MuircheartaighSurvey Non-response - Adam J. BerinskySplit ballots as an Experimental Approach to Public Opinion Research - Thomas PetersenPanel Surveys - Jochen HansenFocus Groups and Public Opinion - David L. Morgan & Collin E. FellowsContent Analyses and Public Opinion Research - Winfried SchulzDesigning Reliable and valid Questionnaires - Kenneth A. RasinskiThe Psychology of Survey Response - Norbert SchwarzThe use of Scales in Surveys - Michael HäderThe use of Visual Materials in Surveys - Thomas PetersenValidation Studies - Michael W. TraugottIdentifying Value Clusters in Societies - Hans L. ZetterbergPART FOUR: THE SOCIAL AND POLITICAL ENVIRONMENT OF PUBLIC OPINION RESEARCHThe Legal Status of Public Opinion Research in the World - Wolfgang Donsbach & Uwe HartungAttitudes of the Public Towards Public Opinion Research and Polling - Anne HildrethAttitudes of Journalists Toward Public Opinion Research - David H. Weaver Codes of Ethics and Standards in Survey Research - Tom W. SmithArchiving Poll Data - Wolfgang Jagodzinski & Meinhard Moschner The News Media′s use of Opinion Polls - Frank BrettschneiderThe use of Surveys by Governments and Politicians - Robert M. EisingerThe use of Public Opinion Research in Propaganda - Michael Kunczik & Eva Johanna SchweitzerThe Effects of Published Polls on Citizens - Sibylle HardmeierPART FIVE: SPECIAL FIELDS OF APPLICATIONThe use of Surveys as Legal Evidence - Anne NiedermannPublic Opinion and the Economy - Lutz M. HagenMarketing Research - Humphrey TaylorSocial Indicators and the Quality of Life - John P. Robinson, Kenneth C. Land & Steven MartinAssessing Long-term Value Changes in Societies - Ottar HellevikExit Polls and Pre-election Polls - Kathllen A. FrankovicInternational Comparative Surveys - Marta LagosTheir Purpose, Content and Methodological ChallengesThe use of Voter Research in Campaigns - Fred Steeper