Public Relations

Concepts, Practice and Critique

AvJacquie L'Etang

Häftad, Engelska, 2007

1 756 kr

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Beskrivning

"An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps them to develop valuable learning skills."
- Amanda Coady, The Hague University

"A typically excellent piece of work from Jacquie L'Etang. Critical of every basic concept and provocative to all students. Ideal for second and final year undergraduates, plus MA students."
- Chris Rushton, Sunderland University

"Extending beyond the usual bounds of insularity, this text is designed to encourage critical thought in students and improve practice in workplaces. A refreshing read that is consistently inventive enough to attain both aims."
- David McKie, Waikato Management School

"At long last fills a void in the landscape of text books on public relations theory and practice... it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study
- Julia Jahansoozi, University of Central Lancashire

This book introduces students to the key concepts in Public Relations, with 12 chapters providing clear and careful explanations of concepts such as:

Reputation
Risk
Impression management
Celebrity
Ethics
Persuasion and propaganda
Emotional and spiritual dimensions of management
Promotional culture and globalization

Drawing on a wide range of interdisciplinary sources, Jacquie L'Etang also encourages students to think critically about public relations as an occupation. Student exercises, 'critical reflections', vignettes and 'discipline boxes' help students to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.

Produktinformation

Utgivningsdatum:2007-11-21
Mått:186 x 232 x 16 mm
Vikt:560 g
Format:Häftad
Språk:Engelska
Antal sidor:304
Upplaga:1
Förlag:SAGE Publications
ISBN:9781412930482

Utforska kategorier

Mer om författaren

Jacquie L′Etang′s books and articles have largely focused on historical, historiographical and critical themes in public relations. Recently retired, her career was spent at the University of Stirling and Queen Margaret University (QMU), Edinburgh. She currently supervises some doctoral students at QMU.

Recensioner i media

L’Etang reinvents the textbook genre in form and content while simultaneously investing it with élan and serious fun in a reflective and theoretically informed fashion. Extending beyond the usual bounds of insularity, this text is designed to encourage critical thought in students and improve practice in workplaces. A refreshing read that is consistently inventive enough to attain both aims.

Innehållsförteckning

IntroductionCritical Thinking and Interdisciplinary PerspectivesPublic RelationsDefining the Discipline and the PracticeReputation, Image and Impression ManagementRisk, Issues and EthicsPublic Affairs and the Public SphereMedia PerspectivesCritique, Effects and EvaluationHealth Communication and Social MarketingPublic Relations and Management Organizational CommunicationUnderstanding and Researching OrganizationsPublic Relations in ′Promotional Culture′ and ′in Everyday Life′Public Relations in a Globalized WorldKey Thinkers and Thought in Public Relations