Jacquie L′Etang′s books and articles have largely focused on historical, historiographical and critical themes in public relations. Recently retired, her career was spent at the University of Stirling and Queen Margaret University (QMU), Edinburgh. She currently supervises some doctoral students at QMU.

L’Etang reinvents the textbook genre in form and content while simultaneously investing it with élan and serious fun in a reflective and theoretically informed fashion. Extending beyond the usual bounds of insularity, this text is designed to encourage critical thought in students and improve practice in workplaces. A refreshing read that is consistently inventive enough to attain both aims.

• IntroductionCritical Thinking and Interdisciplinary PerspectivesPublic RelationsDefining the Discipline and the PracticeReputation, Image and Impression ManagementRisk, Issues and EthicsPublic Affairs and the Public SphereMedia PerspectivesCritique, Effects and EvaluationHealth Communication and Social MarketingPublic Relations and Management Organizational CommunicationUnderstanding and Researching OrganizationsPublic Relations in ′Promotional Culture′ and ′in Everyday Life′Public Relations in a Globalized WorldKey Thinkers and Thought in Public Relations

Jacquie L′Etang′s books and articles have largely focused on historical, historiographical and critical themes in public relations. Recently retired, her career was spent at the University of Stirling and Queen Margaret University (QMU), Edinburgh. She currently supervises some doctoral students at QMU.

L’Etang reinvents the textbook genre in form and content while simultaneously investing it with élan and serious fun in a reflective and theoretically informed fashion. Extending beyond the usual bounds of insularity, this text is designed to encourage critical thought in students and improve practice in workplaces. A refreshing read that is consistently inventive enough to attain both aims.

• IntroductionCritical Thinking and Interdisciplinary PerspectivesPublic RelationsDefining the Discipline and the PracticeReputation, Image and Impression ManagementRisk, Issues and EthicsPublic Affairs and the Public SphereMedia PerspectivesCritique, Effects and EvaluationHealth Communication and Social MarketingPublic Relations and Management Organizational CommunicationUnderstanding and Researching OrganizationsPublic Relations in ′Promotional Culture′ and ′in Everyday Life′Public Relations in a Globalized WorldKey Thinkers and Thought in Public Relations

Jacquie L′Etang′s books and articles have largely focused on historical, historiographical and critical themes in public relations. Recently retired, her career was spent at the University of Stirling and Queen Margaret University (QMU), Edinburgh. She currently supervises some doctoral students at QMU.

L’Etang reinvents the textbook genre in form and content while simultaneously investing it with élan and serious fun in a reflective and theoretically informed fashion. Extending beyond the usual bounds of insularity, this text is designed to encourage critical thought in students and improve practice in workplaces. A refreshing read that is consistently inventive enough to attain both aims.

• IntroductionCritical Thinking and Interdisciplinary PerspectivesPublic RelationsDefining the Discipline and the PracticeReputation, Image and Impression ManagementRisk, Issues and EthicsPublic Affairs and the Public SphereMedia PerspectivesCritique, Effects and EvaluationHealth Communication and Social MarketingPublic Relations and Management Organizational CommunicationUnderstanding and Researching OrganizationsPublic Relations in ′Promotional Culture′ and ′in Everyday Life′Public Relations in a Globalized WorldKey Thinkers and Thought in Public Relations