Cyndy Scheibe is the Executive Director and Founder of Project Look Sharp, one of the leading media literacy organizations serving K-12 and college educators in the U.S. and a pioneer of curriculum-driven media literacy education. She is also an associate professor in developmental psychology at Ithaca College where she has taught courses in developmental psychology, media research, and media literacy for more than 25 years, and serves as the Director of the Center for Research on the Effects of Television Lab and Archive. A dynamic speaker and workshop leader, she was a founding board member of the National Association for Media Literacy Education, and is author of several articles on media literacy education and practice. She is a contributing editor to many of the media literacy curriculum kits developed by Project Look Sharp, and co-author of the Critical Thinking and Health kit series based on media literacy for elementary grades. She received her Ph.D. in Human Development (1987) from Cornell University. Faith Rogow was the founding president of the National Association for Media Literacy Education (NAMLE), a founding advisor of Project Look Sharp, and a founding editorial board member of the Journal for Media Literacy Education. She has been a leading media literacy educator, theorist, and strategist for more than two decades, with special interest in early childhood, pedagogy, and diversity issues. Her work is notable for merging academic expertise with grassroots sensibilities. In 1996 she created Insighters Educational Consulting to “help people learn from media and one another.” An award-winning speaker, master trainer, and training designer, she has taught thousands of educators, child care professionals, media professionals, and parents to understand and harness the power of media. She has created educational outreach materials for projects ranging from Sesame Street and Sid the Science Kid to hundreds of independent films, including those featured on PBS’ P.O.V. She is the author of many articles about media literacy, as well as Gone to Another Meeting: A History of the National Council of Jewish Women (University of Alabama Press, 1993). She received her Ph.D. in History (1987) from Binghamton University.

“Well-articulatedmedia literacy theories supported by a generous selection of practical studentactivities. For me, the book’s strongest attribute is the scaffoldingthat helps students arrive at their own conclusions through critical thinking.”

• List of Figures and Tables, Voices from the Field, and Reflection BoxesPrefaceAcknowledgmentsAbout the AuthorsIntroduction1. What Do We Mean by "Media"?2.. What Is "Media Literacy"?3. What Is Media Literacy Education?4. When Are Questions the Answer? Teaching Students How to Analyze Media Messages5. General Approaches to Teaching Media Literacy Across the Whole Curriculum6. Integrating Media Literacy Into Specific Content Areas7. Media Literacy Lesson Plans8. Does It Work?9."Sounds Great, But I Don′t Have Time!" Getting Past the Barriers and Why It′s Worth ItAfterword: Where Do We Go From Here?AppendicesReferencesEndnotesIndex