Hello!Lucky is a letterpress greeting card brand rolling out swoon worthy designs since 2003. It was always in the cards for sisters Eunice & Sabrina Moyle, who love to push the envelope and enjoy nothing better than a good pun. The sibling duo has spent the last eleven years mastering the craft and placing Hello!Lucky in stores worldwide. Abrams' line of paper products with Hello!Lucky are set to release in Fall 2018 and their Appleseed books, My Dad Is Amazing and My Mom Is Magical, will release in Spring 2018. Hello!Lucky is based in San Francisco, California.

"It’s fabulous fun and could prove a really useful book. Perfect to have next to the potty in fact!"