Making Customers Matter

Learn how the most accomplished leaders from around the globe have tackled their toughest challenges with Lessons Learned. Concise and engaging, each volume in this book series offers fourteen insightful essays by top leaders in industry, the public sector, and academia on the most pressing issues they've faced. The Lessons Learned series also offers all of the lessons in their original video format, free bonus videos, and other exclusive features online. A crucial resource for today's busy executive, Lessons Learned gives you instant access to the wisdom and expertise of the world's most talented leaders. FEATURING INTERVIEWS WITH: William Johnson, H.J. Heinz Company Paul Skinner, Shell Oil Products Company William Lamar, Jr., McDonald's USA Jeb Dasteel, Oracle And other top business leaders