Groundswell, Expanded and Revised Edition

Winning in a World Transformed by Social Technologies

Häftad, Engelska, 2011

212 kr

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Beskrivning

Corporate executives struggle to harness the power of social technologies. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. This title explain how to turn this threat into an opportunity.