Consumer Behavior

Complete essential reference for students and professionals, perfect for the college course and for those in business seeking to research and understand their customer’s needs, wants, attitudes and behaviors - all of which will increase customer base, brand loyalty and sales. Author and communications professor Maria Siano, PhD (John Hopkins, Rutgers) masterfully crafted the most succinct and organized tool for the need to know aspects of consumer behavior in 6 digital pages. Designed so you can find the answers you need fast it also offers a broad view of the subject from start to finish that can connect the dots while studying, making it perfect as a refresher, or for the professional who wants to know more. At this price, being this handy, this grade boosting reference is a must have.
6 page digital reference guide includes:

• Overview
  • Purposes
  • History
  • Core
• Types of Consumer Data
  • Understanding Customer Needs & Wants
• Big Data
  • Collecting Consumer Data
  • Storing Consumer Data
  • Mining & Analyzing Consumer Data
  • Using Consumer Data
• Consumer Value
  • Adding Value to Consumers
  • Customer Relationship Management (CRM)
  • Meeting Customer Expectations
  • Consumer Perceptions
  • Customer Retention
  • Customer Support
  • Customer Feedback
  • Customer Testimonials
• Consumer Decision-Making
  • Consumer Decision-Making Process
  • Factors Affecting Consumer Decisions
  • Patterns & Trends
  • Levels of Consumer Decision-Making
• Marketing & Branding
  • Marketing
  • Branding
  • Positioning & Competition
  • Marketing Mix
  • Promotional Strategies
  • Cross-Cultural Marketing
  • Selling Techniques
• Laws & Ethics
  • Laws Regulating Consumer Data Collection
  • Ethical Considerations